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Analysis Of Muaka Mauka

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Analysis Of Muaka Mauka
Juju Basu, Editor of Star Sports Channel
Star house, Urmi Estate, 95 Ganpatrao Kadam Marg,
Lower Parel (west), Mumbai.

Dear Editor, I am writing to tell you about the effect of your advertisement called “Muaka Mauka”, which your TV channel broadcasted during the 2015 cricket world cup on the people of the other of the border (Pakistan). Am writing to you, with a broken heart, to show how your advertisement hurt the feeling of millions of people and why you need to stop making these types of advertisements in the future to avoid these type of events to occur.

As cricket is the most played and watched game in both Pakistan and India, people of these countries watch it very passionately. One day during the world cup matches I …show more content…
At first look, the advertisement may appear as normal. However, this advertisement implies more than what is being seen by the audience. After seeing my younger brother reaction to this advertisement, I thought of how this way of communication has created chaos between the people of these countries. Therefore I decided to write a letter to explain why this advertisement is inappropriate and why you should take action against …show more content…
He is very disappointed as his team loses the match against India and is being unable to light the firecrackers. The video shows him grow older over the years, still saving up the firecrackers and waiting for his mauka (chance) to burst them, while his team fails to defeat India in any of the subsequent World Cups. The video ends at the conclusion of the 2011 Cricket World Cup semifinal with the supporter, who is now married and has a child, asking his son with a broken heart, "Kab phodenge yaar?" which means when will we burst the crackers, buddy? The advertisement refers to Pakistan losing to India in all five matches at the World Cup prior to 2015. The advertisement is not only insulting the Pakistani cricket team, but it is also demotivating the team just because of not winning any match against the Indian team. The famous news channel of Pakistan “The Express Tribune” wrote that the campaign "had successfully ignited a ‘healthy’ sporting rivalry in the most subtle way as possible. Therefore we can conclude that this advertisement has hurt the feeling of millions of people and has created hate for the Indian people because in response to this advertisement the Pakistani media also created such commercials to take the
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