Preview

Analysis Of Miller Lite Is A Men's Men

Satisfactory Essays
Open Document
Open Document
176 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Analysis Of Miller Lite Is A Men's Men
Basing on Steve Craig’s study, I believe that Miller Lite “Man Up” is a Men’s Men commercial. At the beginning, the commercial took place in a bar where people was enjoying their beer. Suddenly, a young man about 30 years olds come and asked the female bartender for a beer. Then, she asked him does he care about it’s (the beer) taste. After he replied no, the bartender gave him a Miller Lite beer and mocked him “when you start caring put down your purse, I give you Miller Lite” . Although he explained that it was a carry-all, she rejected his explaining. After then, people see him as a “purse men”. This commercial definitely a men’s men because it is for beers, which clearly aimed at men. Secondly, the commercial manipulates the stereotypes
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Summary Of Two Ways A Woman Can Get Hurt By Jean Kilbourne
    • 147 Words
    • 1 Page

    Summary Of Two Ways A Woman Can Get Hurt By Jean Kilbourne

    In the article,”Two Ways A Woman Can Get Hurt”by Jean Kilbourne the author talks about how ads portray women and men in a way that damages society. Some of the ads with men advertising the author describes them as a betterer or date rapist as he is showing off the product. The authors says men are also encouraged to never take no for an answer and shows them the dominate one over women. The author talks in general how society looks at women needing to be more responsible and not being sloppy, but men on the other hand aren’t looked upon badly or judged if they are too drunk in public of make mistakes. The author talks about young girls that see other girls their ages being models that are skinny, they either try to be like them or afraid of…

    • 147 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Analysis Of 'Bud Light' By Anheuser Busch
    • 297 Words
    • 2 Pages

    Analysis Of 'Bud Light' By Anheuser Busch

    Super Bowl XLII delivered a variety of exceptional advertisements on February 3, 2008. Displayed on Fox Networks, Anheuser Busch promoted their top brands of Budweiser and Bud Light by means of many amusing and cheery television advertisements presented throughout all four quarters of the game. Such products approached their target markets through a delightful and humorous behavior; demonstrating comical and embellished abilities of drinking Bud Light.…

    • 297 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    MKT 220 Module 5 Homework Assignment
    • 1120 Words
    • 5 Pages

    MKT 220 Module 5 Homework Assignment

    This is a classic example of a social advertisement that further falls into the category of opinion leader. The main character in the advertisement is portrayed as a manly man who is what most men want to become thereby determining that the target market for this advertisement is men. In the YouTube video there are many segments linked together but all by the same main character who fulfills what most consumers seek, and that is – an opinion that eliminates the tedious search process that is filled with uncertainty. These ads prompted me to buy Dos Aquis once and boy, did I feel like an interesting man…

    • 1120 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Old Spice Rhetorical Analysis Essay
    • 895 Words
    • 4 Pages

    Old Spice Rhetorical Analysis Essay

    There is even some need for guidance in this commercial with Mustafa speaking generally to the women, he is indirectly encouraging the male audience to go out and purchase this product so their partner will be attracted to them even more. This is proven by him being the definition of a perfect man, “What’s in your hand? Back at me, I have it; it’s an oyster with two tickets to that thing you love. Look again, the tickets are now diamonds.” (0:17-0:24) He is willing to figuratively sacrifice for the woman with “two tickets to that thing you love”. (0:22) He may not want to go to something that she loves and he…

    • 895 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Sexy Liquid Plumr Quickie Analysis
    • 1157 Words
    • 5 Pages

    Sexy Liquid Plumr Quickie Analysis

    Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a disproportionate number of buff, often-shirtless studs are lately popping up in ads for everything from salad dressing to air fresher-in other words, consumer products not normally associated with sexual imagery. As ever, sex sells-even the hirsute sex,…

    • 1157 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Textual Analysis Of Brave New World
    • 391 Words
    • 2 Pages

    Textual Analysis Of Brave New World

    Commercials used in our society have certain characteristics for targeting age differences and gender, however there are some for both sexes. The ways commercials are presented is by highlighting specific material like edible substances or daily use items. Throughout the years, commercials have evolved and demonstrated unique ways to win the consumer's taste by using adorable or comedic tactics. Commercials in the Brave New World isn't that different from our own, well a a lot actually, but there are similarities.The commercials in the video highlights their products and how it's being presented to the targeted audience.…

    • 391 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    How has the representation of gender changed in Coca-Cola adverts from the 1940s to the present day?
    • 2458 Words
    • 6 Pages

    How has the representation of gender changed in Coca-Cola adverts from the 1940s to the present day?

    In comparison to the 1990s advert for Diet Coke (Diet Coke Break), that has a target audience of gender as the producers have used a sense of sex appeal to attract either male or female attention to the advert or brand. In this specific…

    • 2458 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Marlboro Man Miller Analysis
    • 281 Words
    • 2 Pages

    Marlboro Man Miller Analysis

    James Blake Miller, a Marine in the U.S Armed Forces, is seen here smoking a cigarette in the field of battle. His face covered in camouflage, blood and sweat. His eyes focused heavily on the horizon, scanning for danger. The edging of his helmet worn and tattered from intense battle, and the expression on his face shows his tiredness. He is a warrior, protecting what we have today in the United States of America.…

    • 281 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Solo Advertisement Essay
    • 616 Words
    • 3 Pages

    Solo Advertisement Essay

    The two advertisements that LISB annotated were ‘Solo’s’ ‘The legend of the lemon tree’ and ‘Mount Franklin’s’ ‘Add a little sparkle’. Both brands are drinks but ‘Solo’ advertises soft drinks and ‘Mount Franklin’ advertises different variations of water. The target audience for the ‘Solo’ ad is men because the intention of the ad is that if you drink ‘Solo’, then you will be fit and strong like the ‘Solo Man’. In addition, the target audience for the Mount Franklin ad is women because the intention of the ad is that if you drink ‘Mount Franklin’, you will look like Jennifer Hawkins. The contention of the ‘Solo’ ad is to emphasise how Solo was ‘made’. Furthermore, the contention of the ‘Mount Franklin’ ad is what would happen if you drink the product, rather than demonstrating how it was made like the ‘Solo’ ad.…

    • 616 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    A Rhetorical Analysis Of Beer Advertisements
    • 1267 Words
    • 6 Pages

    A Rhetorical Analysis Of Beer Advertisements

    Nearly all beer advertisements use models or celebrities because of the strong appeal created when viewers recognize an endorser. The familiar faces create a sense of trust toward the product because the viewer supports the celebrity. Models have a similar effect, but instead portray beauty that catches the eyes of the consumer and entice them to purchase the advertised product. These appeals act heavily on one’s emotional reasoning, as the company does not always desire a logical decision when it comes to purchasing their product. As stated in the first paragraph, Dos Equis claims Jonathon Goldsmith as “the most interesting man alive”. This label, recognized by many, immediately associates with the product and sticks out in peoples mind when they see Dos Equis in the stores. Attractive models also appear in the ad with Jonathon Goldsmith. This image creates an illusion for men in the sense that a false reality gets portrayed. Dos Equis does not literally make someone interesting or win an individual women, however the ad wants to persuade men that their actor is a notable figure and the women around him validate it. Attractive women commonly make their appearance in Budweiser ads as well. These ads primarily focus on male consumers with appeal to a man’s sexual needs. The use of women create a fantasy in the man’s mind. This grouping of Budweiser with beautiful women encourage consumers to purchase the product. Using models dates back to Budweiser’s original ads; they have always utilized attractive model or pin up girls throughout their existence as a company. Historically, the use of models prove effective in appeal: “If it is not broke do not fix it.” James Bond, a well-known figure head, commonly receives lime light in Heineken advertisements. Many recognize the heroic character and support his endorsement despite the fact James Bond comes from a…

    • 1267 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Budweiser Argument Essay
    • 974 Words
    • 4 Pages

    Budweiser Argument Essay

    The Budweiser advertisement I stumbled upon objectified women. There are three women, all of which are different ethnicities and are displayed as attractive and somewhat exposed and no major flaws in appearance whatsoever. Across their suits, it says “Budweiser” and lower than that it says “King of beers”. Their bodies and they are used to blend in with the background which is the can of Budweiser beer. This is ultimately…

    • 974 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Men on Display
    • 1288 Words
    • 6 Pages

    Men on Display

    Susan Bordo describes the ways men can alter an advertisement, and how the way they dress and behave in the advertisement can change the perception of them. Some advertisements that centers around men are used for the sole purpose of exuding sex appeal. Campaigns advertising products such as cologne and fashion use this approach abundantly, mainly to get people’s attention. When men are illustrated this way, it is much more controversial because men are perceived more in a feminine way. As Susan Bordo states, “It is feminine to be on display” (Bordo, 135). Males exuding femininity is not completely accepted in today’s culture because of the stereotype that men should be authoritative and burly men. This approach was used in the Gucci Underwear advertisement that Bordo described in her first chapter. Other ways that an advertisement can showcase a man is by perceiving them as “heterosexual” (Bordo, 145) and a stereotypical burly man. When males are perceived as manly men in an advertisement it appeases to a more homophobic group of people. Bordo believes that it should be just as accepted in todays culture for men to be the center of sexual and risky ads just like it is for women.…

    • 1288 Words
    • 6 Pages
    Better Essays
    Read More
  • Better Essays

    Lit Analysis of Smokers, Inc.
    • 911 Words
    • 4 Pages

    Lit Analysis of Smokers, Inc.

    Stephen King’s short story “Quitters, Inc.” involves a smoker trying to kick the habit, and getting results no matter the means. Dick Morrison meets Jimmy McCann, an old friend, in the bar of the Kennedy International airport. McCann has stopped smoking, gained a promotion, and become physically fir since the last time they met. He tells Morrison about an agency that helped him quit smoking and gave him a business card for Quitters, Inc., which Morrison just put in his wallet. A month later he sees the card fall out of his wallet and decides to go see them. Upon going to Quitters, Inc., Morrison meets Vic Donatti, the man in charge of his case. Morrison signs a contract saying that he won’t reveal anything they do in the course of his treatment. Donatti tells Morrison that he will never smoke again after that day. When he goes back for his next appointment, Donatti starts by punching the cigarettes Morrison had on him whilst still smiling. Donatti then reveals how much they know about their clients by referencing Morrison’s handicapped son who he told them nothing about. Donatti tells him that he is a pragmatist, or someone who is oriented towards the success or failure of something through practical means. Donatti shows Morrison that a rabbit can be taught that eating food will cause an electric shock to occur and therefore after enough aversion training the rabbit will starve itself to avoid the shock. Donatti then explains the various ways they discipline their clients for slipping up, the tenth and last being death. They guarantee you won’t ever smoke again. After a series of non-smoking, Morrison slips up, his wife is kidnapped, and he is called in to watch her get electrocuted for thirty seconds. Afterwards she tells him that she understands what they are trying to do. After months of not smoking Morrison gains weight and Donatti says that if he can’t lose it they will cut off his wife’s pinky finger. After that Morrison…

    • 911 Words
    • 4 Pages
    Better Essays
    Read More
  • Better Essays

    Advertisements and Their Affect on Gender Roles
    • 1033 Words
    • 5 Pages

    Advertisements and Their Affect on Gender Roles

    Commercials contain content of cultural notions about gender – real and imagined – or over stated. They establish what is the norm for gender. The ads may affect the way people perceive their own gender identity and also perpetuate pre-conceived ideas about it.…

    • 1033 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Case Study 13: Corona Beer
    • 340 Words
    • 2 Pages

    Case Study 13: Corona Beer

    2. What do you see as the key success factors for firms in the global beer industry?…

    • 340 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics