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Analysis of Marketing Structure and Evaluation of Micro Economic Factor of Sugar Industry

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Analysis of Marketing Structure and Evaluation of Micro Economic Factor of Sugar Industry
Royal Agricultural College

Title:

Analysis of marketing structure and Evaluation of Micro economic factor of Indian sugar industry

Submitted to: Submitted by:
John Nixon Nitesh Kumar Pandey
Economic Lecturer MBA wine business management

Content:

Introduction........................................................................

Sugar production and consumption...................................

Sugar and Gur price in domestic market............................

Price Elasticities………………………………………….

Government Intervention................................................... Sugarcane production and pricing Policy: Sugar Production and Marketing: Ethanol Program:

Conclusion..........................................................................

Introduction:
India is the largest producer of sugar in the world and produces around 18.5 million tones of white plantation sugar per annum. Sugar industry is the second largest agro-processing industry in the country after cotton textiles with more than 600 operating sugar mills in different parts of the country.[ Indian sugar exim corporation: 2005] Indian sugar industry has been focal point for socio-economic development in the rural areas. About 50 million sugarcane farmers and a large number of agricultural laborers are involved in sugarcane cultivation and ancillary activities, which constituting 7.5% of rural India. The sugar industry provides employment to about 2 million skilled/semi skilled workers and others mostly from the rural areas. This industry is contributes about $328.5 mn to the Central and State exchequers in India.
It is said that the Sugar industry is the growth engine of Indian rural economy. Although sugar can be produced either from sugarcane or sugar beet, mainly sugarcane is used for production of



Bibliography: A: Department of food and public distribution, Latest sugar policy [on line] Available from:http://fcamin.nic.in/dfpd/EventListing.asp?ID_PK=121&Section=Sugar&ParentID=0 [Date of accessed 07/11/09] B: Indian sugar EXIM Corporation, Sugar and Indi’s economy [Online] Available from: http://www.isecindia.com/sugar-ie.htm [Date of accessed 07/11/09] C: USDA (2009) Indian sugar annual, Global agriculture information (GAIN) report [Online]Availablefrom:http://gain.fas.usda.gov/Recent%20GAIN%20Publications/Commodity%20Report_SUGAR%20ANNUAL_New%20Delhi_India_4-8-2009.pdf [ Date of accessed 07/11/09] D: USDA World Centrifugal Sugar Production, Supply and Distribution [online] Available from: http://www.fas.usda.gov/htp/sugar/2008/May2008tables_sugar.pdf [accessed date 02/11/09]

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