Analysis of Lawn Industry in Pakistan
Table of Contents
Preface 1
Executive Summary 2
Lawn Industry 3
Lawn Industry Dynamics 4
Pest Analysis 5
Political factors 5
Economic Factors 6
Socio-Cultural Factors 6
Technological Factors 7
Decline in Lawn Sector growth 7
Electricity and Gas Crisis 7
Lack of Research & development (R&D) 7
Raw material Prices 8
Export Performance of the lawn Sector 8
Effect of Inflation 8
Porter Analysis 8
Bargaining Power of Buyer 8
Bargaining Power of Supplier 9
Intensity of Rivalry 9
Threat of New Entrants 9
Threat of Substitute 10
Analysis of porter 10
Competitive Analysis 11
Market Description 11
Competitors Overview 12
Major competitors of unstitched lawn sector 12
Other competitors 12
High Range Competitors 12
Crescent Lawn 12
Sana Safinaz 13
Medium Range Competitors 13
Gul Ahmed Ideas 13
Nishat Lawn 13
Low Range Competitors 13
Five Star 13
Sitara Lawn 13
Competitive profile matrix 13
Analysis of CPM 14
Strategies of competitors 16
References 18
Preface
This Marketing Plan is prepared for the course of “Strategic Marketing Management” on Lawn Sector. In this project we have covered the industry analysis, Porter Analysis, PEST analysis, competitor’s analysis.
We have done the industrial organizational approach.
Executive Summary
This project covers the industrial analysis of lawn industry of Pakistan.
The major key players are Nishat, Sana Safinaz, Gul Ahmed, Crescent, Kohinoor, Shams. Everyone is trying to gain competitive advantage in this less differentiated industry. In this fashion era buyers are more towards trend conscious and for that reason they easily switch brands. According to porter analysis the rivalry is very strong and buying power of supplier is also very high.
Lawn Industry
Lawn cloth or lawn is a plain weave textile, originally of linen but now chiefly cotton. Lawn is designed using fine, high count yarns, which
Preface 1
Executive Summary 2
Lawn Industry 3
Lawn Industry Dynamics 4
Pest Analysis 5
Political factors 5
Economic Factors 6
Socio-Cultural Factors 6
Technological Factors 7
Decline in Lawn Sector growth 7
Electricity and Gas Crisis 7
Lack of Research & development (R&D) 7
Raw material Prices 8
Export Performance of the lawn Sector 8
Effect of Inflation 8
Porter Analysis 8
Bargaining Power of Buyer 8
Bargaining Power of Supplier 9
Intensity of Rivalry 9
Threat of New Entrants 9
Threat of Substitute 10
Analysis of porter 10
Competitive Analysis 11
Market Description 11
Competitors Overview 12
Major competitors of unstitched lawn sector 12
Other competitors 12
High Range Competitors 12
Crescent Lawn 12
Sana Safinaz 13
Medium Range Competitors 13
Gul Ahmed Ideas 13
Nishat Lawn 13
Low Range Competitors 13
Five Star 13
Sitara Lawn 13
Competitive profile matrix 13
Analysis of CPM 14
Strategies of competitors 16
References 18
Preface
This Marketing Plan is prepared for the course of “Strategic Marketing Management” on Lawn Sector. In this project we have covered the industry analysis, Porter Analysis, PEST analysis, competitor’s analysis.
We have done the industrial organizational approach.
Executive Summary
This project covers the industrial analysis of lawn industry of Pakistan.
The major key players are Nishat, Sana Safinaz, Gul Ahmed, Crescent, Kohinoor, Shams. Everyone is trying to gain competitive advantage in this less differentiated industry. In this fashion era buyers are more towards trend conscious and for that reason they easily switch brands. According to porter analysis the rivalry is very strong and buying power of supplier is also very high.
Lawn Industry
Lawn cloth or lawn is a plain weave textile, originally of linen but now chiefly cotton. Lawn is designed using fine, high count yarns, which
References: http://www.kmlg.com/ktml_annual_2012.pdf http://www.crescenttextile.com/finance/3rd%20Quarter%20CTML%20Accounts%2031%20Mar%2013.pdf http://www.gulahmed.com/investor_financial_information.html