Analysis of External and Internal Factor
External and Internal Environmental Analysis
Ferri Zimmer
STR/581
April 11, 2011
Dr. Richard Rowlett
External and Internal Environmental Factors Analysis
Cosmetics industry has been one of the most profitable industries for decades. Women desire for beauty traced back to ancient Egypt, Rome and Greece has led to development of many cosmetic company all over the world . The cosmetic, beauty supply, and perfume store generating $10 billion dollars revenue every year (Hoovers.com) with average 5.4% growth rate annually through 2010 (freedoniagroup.com). Hairdressing services have proven to be recession-proof as for many customers have to maintain their hair style repeatedly throughout the year. For most women and men especially in Metropolitan area using beauty product and hair services consider necessity as it enhances their appearances for personal satisfaction and maintaining a professional appearance in a business setting. Chantel Beauty Center is a specialty retailer of high-end hair care, skin care, cosmetics and related accessories such as Redken, Sebastian, L’oreal, Ecloy, Wella and many other popular brands. In addition we provide services such as: 1- Hair services including hair cut, coloring, highlight, perm, hair extension and hair design 2- European facial with most advance facial equipment 3- Swedish massage therapy 4- Laser hair removal 5- Semi permanent make up 6- Botox 7- Make up application for special event 8- Makeup and hair design consultation
Executing a successful strategic planning requires management detail analysis of internal and external factors that may affect company’s profitability. In analyzing internal and external factors Chantel’s management has decided to perform the following analysis to assess it strength, weaknesses, opportunities and treats: 1- SWOT analysis: To review the company’s available resources and capabilities 2- Comparison Analysis: To review competitor weakness and
Ferri Zimmer
STR/581
April 11, 2011
Dr. Richard Rowlett
External and Internal Environmental Factors Analysis
Cosmetics industry has been one of the most profitable industries for decades. Women desire for beauty traced back to ancient Egypt, Rome and Greece has led to development of many cosmetic company all over the world . The cosmetic, beauty supply, and perfume store generating $10 billion dollars revenue every year (Hoovers.com) with average 5.4% growth rate annually through 2010 (freedoniagroup.com). Hairdressing services have proven to be recession-proof as for many customers have to maintain their hair style repeatedly throughout the year. For most women and men especially in Metropolitan area using beauty product and hair services consider necessity as it enhances their appearances for personal satisfaction and maintaining a professional appearance in a business setting. Chantel Beauty Center is a specialty retailer of high-end hair care, skin care, cosmetics and related accessories such as Redken, Sebastian, L’oreal, Ecloy, Wella and many other popular brands. In addition we provide services such as: 1- Hair services including hair cut, coloring, highlight, perm, hair extension and hair design 2- European facial with most advance facial equipment 3- Swedish massage therapy 4- Laser hair removal 5- Semi permanent make up 6- Botox 7- Make up application for special event 8- Makeup and hair design consultation
Executing a successful strategic planning requires management detail analysis of internal and external factors that may affect company’s profitability. In analyzing internal and external factors Chantel’s management has decided to perform the following analysis to assess it strength, weaknesses, opportunities and treats: 1- SWOT analysis: To review the company’s available resources and capabilities 2- Comparison Analysis: To review competitor weakness and