Analysis Of Coca Cola Vs Grover Press
irony and cynicism have often assumed a dual role throughout literature, both degrading an opponent when used rhetorically and supporting one's own argument. By elevating the petty and insignificant points of the oppositions's argument to a universally consequent status, an author can lead his audience to an unconscious identification with his cause by convincing them of the ridiculous and often unnecessary nature of the other's complaint. Through insiduous mockery and blatant insincerity, a previously sound and cordial argument can appear inconsequential or fallacious.
Such is the case concerning the correspondance between the Coca-Cola company and Grover Press; although one may initially assume Coca-Cola's conclusions and be in accordance with the legitimacy of their complaint—in this case, the usurpation of an advertising slogan—all sympathies are dispelled by the cynicism and sarcasm of the Grove rebuttal. Coca-Cola speaks amiably and respectfully, never lowering to the level of mockery or debasement, and outlines two main arguments concerning the dual use of the slogan in question, each of which is …show more content…
They argue logically, solely on the basis of historical precedent; their main weapon is a simple appeal to reason. Although not strictly limited to the tradional Western "modus porens" logical form, the argument follows in general traditional debate form: an assertion supported by concrete evidence (for example, the writer insinuates that his corporation should use the slogan in question simply because it has done so prior to Grove Press' usage; he supports his claim with a detailed history of that particular advertising campaign.) His case seems objective, unbiased, and entirely
Such is the case concerning the correspondance between the Coca-Cola company and Grover Press; although one may initially assume Coca-Cola's conclusions and be in accordance with the legitimacy of their complaint—in this case, the usurpation of an advertising slogan—all sympathies are dispelled by the cynicism and sarcasm of the Grove rebuttal. Coca-Cola speaks amiably and respectfully, never lowering to the level of mockery or debasement, and outlines two main arguments concerning the dual use of the slogan in question, each of which is …show more content…
They argue logically, solely on the basis of historical precedent; their main weapon is a simple appeal to reason. Although not strictly limited to the tradional Western "modus porens" logical form, the argument follows in general traditional debate form: an assertion supported by concrete evidence (for example, the writer insinuates that his corporation should use the slogan in question simply because it has done so prior to Grove Press' usage; he supports his claim with a detailed history of that particular advertising campaign.) His case seems objective, unbiased, and entirely