Analysis Of Click-To-Mortar

There are three types of business processes which are Brick-to-Mortar, Click-to-Mortar, and Pure-Play. According to Pham, Tomsfelt and Aberg (2013), Brick-to-Mortar is a physical presence of an organization and company that operates in a building or offices. In this case, there is no any e-commerce implementation available in the organisation, but there is potential for the organisation to have e-commerce in future when the requirements involved motivate them to do so. Also, Chen and Cheng (2012) define that Click-and-Mortar is a type of e-commerce business model that ease up both online and offline operation at the same time. With the combination of operating the business parallelly, the researcher found the collaboration will bring advantage …show more content…
Bernstein, Song and Zheng (2008) stated the adoption of Click-to-Mortar typically increases the efficiency by lower the operating costs and price costs. By offering products at a lower price than physical shop, it will create value for the customer. Also, by entering Click-and-Mortar commerce, the business owner has the opportunity to alliance the existing shop and expand the business by increasing sales from online. Zhuang and Lederer (2008) also stated that a Pure-Play firm will eventually fail if the strategy of the company is not correct. Therefore, many companies out there chose Click-to-Mortar which sells products electronically and physically at the shop. By selling products online, it can save costs on advertising marketing which creates brand awareness and recognition to the customer without spending costly advertisement fees. By saving the operational costs, the company can offer products at a cheaper price and compete with competitors. Also, Click-to-Mortar helps the company save costs and reduce paper-based expenses and led to more sales from the online platform and physical …show more content…
The approaches of categorizing product can be the user already know what exactly product he wants and has knowledge of the product which he might interested in. In an existing wallpaper shop, the catalogues are very heavy and not well-arranged in shelves. But, in an e-commerce system, all the wallpaper gallery will be sorted accordingly brand, designs, and quality. If the designs are well-organized, the customer will be easier to choose desired wallpapers, in order to increase potential sales to business. Next, online payment for the customer doesn't require a long queue or bringing stacks of money to pay, the transaction can be conveniently done by just clicking the “confirm” button, which is fast and easy. There is difference online payment method for the customer to choose based on personal preferences. Types of common online payment methods such as credit card and debit card have been the main form of online payment. Likewise, the security in online payment somehow has been challenged due to fraudulent transactions. Therefore, fraudulent protection is vital for online payment by implementing Secure Socket Layer (SSL) and Secure Electronic Transaction (SET) for data security (Acosta, 2008). According to Whitaker (2017), the online