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Analysis of Business and Financial

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Analysis of Business and Financial
Research Analysis Project

Analysis of Business and Financial performance of Atlas Honda Limited over three year period
Research and Analysis Project
(6,478 words)

Research Analysis Project

Introduction The topic I selected for my thesis is: “The business and financial performance of an organization over a three year period” I selected this area for my research as analyzing the financial aspects of company will brush up on my analytical skills. Before starting to work on this thesis, I knew that during this research, I will dig up to discover some innovative stuff. Being a chartered accountancy student, I am highly interested in analyzing the financial situation of different companies. The objective of this thesis is to analyze a company on financial grounds as well as carry out a brief industry and economic analysis. This involves the analyzing various financial aspects, like liquidity, profitability, growth, etc. My research thesis provides a similar evaluation of Motorcycle Industry in Pakistan, Atlas Honda Limited. The reason to select this company is very straightforward; Atlas Honda is one of the famous brands and leading motorcycle companies in Pakistan. It is considered to be well amenable to laws and regulations. It is a dynamic growth oriented company through market leadership, excellent in quality and service. They are fostering a network of engineers and researchers, who ensures unique contribution to the development of the industry. The second reason for the selection was the availability of well designed annual reports and useful industry related data that helped in the analysis. One of the most important tools used in the analysis of financial position of Atlas Honda is the financial ratios. Calculation and interpretation of financial data underpins this thesis. These financial ratios and other financial data are



Bibliography: Annual Report 2008, published by Atlas Honda Limited.     Annual Report 2007, published by Atlas Honda Limited    Annual Report 2006, published by Atlas Honda Limited     Annual Report 2007, published by Pak Suzuki Motorcycle ltd.    Market Update (2007‐2008), CNBC Pakistan     Atlas Honda Limited website.  www.atlashonda.com.pk    Pakistan Automotive Manufacturers Association  www.pama.org.pk    Auto mark, automobile magazine August, 2008.    Motorcycle Industry Report,2007   Ministry of Finance, Govt. of Pakistan.    World Economy  http://en.wikipedia.org    Auto Industry Development Programme. (AIDP)     Government 's attention sought to stabilise motorcycle industry   RECORDER REPORT. (LAHORE, August 29 2008)   Economic Survey of Pakistan 2007‐2008  www.finance.gov.pk    http://www.accountancy.com.pk  The State of Pakistan’s Economy. Second Quarterly Report for FY08    Page 18

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