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Analyse of the Situation of Manchester United

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Analyse of the Situation of Manchester United
4G – Corporate Strategy

Assignment 2

Instructions:

Please, read the Manchester United Case carefully, then, answer the questions using the template provided.

Format:

* Individual based * Font: Times New Roman, 12, single space * Max 4 pages (See below) * Page 1 (list of stakeholders) * Page 2 (Stakeholder mapping : actual situation from the case) * Page 3 (Stakeholder mapping: preferred situation) * Page 4 (Justify the “preferred” mapping)

Name of the student: Sarah Laurent
Class: 4G13

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Question 1: Please, list all the stakeholders of Manchester United, and sort them on, based on pertinent criteria
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* -------------------------------------------------
Stakeholders from economic environment * -------------------------------------------------
Commercial partners: they manufacture derivates products like football shoes and jersey. They are very involved in the success of the team because of this success depends on their income.
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* -------------------------------------------------
Competitors from other football clubs.They have an interest in Manchester United lose match.
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* -------------------------------------------------
Sponsors: thy gain popularity when Manchester united win matches

* -------------------------------------------------
Médias : Thanks to the success of football and major clubs such as Manchester United, the media generate the ratings * -------------------------------------------------
Outlets: Some popular clubs Manchester United is a partner of Nike who owns boutiques and markets products of the club. Therefore, the success of the club generates profit for Nike. * -------------------------------------------------
Stakeholders from legal environment
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