Analyse different types of business information and their sources
To: Directors of H&M
From: Sarah Hill
Subject: Analysis of the types of information conveyed in the business.
This report aims to show the different forms of information used in H&M. It will tell us if we need to improve on any of our methods of communication, or if we need to enhance any methods we use.
Internal information is when it can be found from inside the business, such as previous sales records. External information is when the information needs to be found from outside the company, for example in books or customer feedback forms. Primary information is when you have received the information fist hand, either through a report or through surveys. We need internal information for evidence so nothing is mis interpreted within the business. Internal information can be previous records, we need these to write reports and to make sure the business isn’t at a loss. H&M need external information to monitor new trends so we can stay ahead of fashion. We do this by getting our internal and external customers to complete questionnaires. It is important that we do this so our customers always stay interested in the clothes that we have on offer so we do not lose any business. Combining internal and external information is very effective because your ideas can be expanded by using existing ideas but with our own unique twist. So we can take an existing idea on a clothing range, but then add something to it based on the feedback and ideas we get from our customers. Internal information can be more important for H&M than external information because it includes private details and information of the company that cannot be found anywhere else. This would be needed if we were to start a sale because we’d have to know what products are not selling well to put them in the sale. However, external information can be seen as more important that internal information because it includes new information from customer feedback. This is much needed because it would help our
From: Sarah Hill
Subject: Analysis of the types of information conveyed in the business.
This report aims to show the different forms of information used in H&M. It will tell us if we need to improve on any of our methods of communication, or if we need to enhance any methods we use.
Internal information is when it can be found from inside the business, such as previous sales records. External information is when the information needs to be found from outside the company, for example in books or customer feedback forms. Primary information is when you have received the information fist hand, either through a report or through surveys. We need internal information for evidence so nothing is mis interpreted within the business. Internal information can be previous records, we need these to write reports and to make sure the business isn’t at a loss. H&M need external information to monitor new trends so we can stay ahead of fashion. We do this by getting our internal and external customers to complete questionnaires. It is important that we do this so our customers always stay interested in the clothes that we have on offer so we do not lose any business. Combining internal and external information is very effective because your ideas can be expanded by using existing ideas but with our own unique twist. So we can take an existing idea on a clothing range, but then add something to it based on the feedback and ideas we get from our customers. Internal information can be more important for H&M than external information because it includes private details and information of the company that cannot be found anywhere else. This would be needed if we were to start a sale because we’d have to know what products are not selling well to put them in the sale. However, external information can be seen as more important that internal information because it includes new information from customer feedback. This is much needed because it would help our