Preview

An Online Business Expansion Proposal

Good Essays
Open Document
Open Document
692 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
An Online Business Expansion Proposal
An Online Business Expansion Proposal

Viability of Service Expanding to Online Dancy’s Fancy Butter is a local, singly owned and operated butter/spread. This business is located in Jacksonville Michigan. The operation started out from a simple request from a friend who wanted to buy the Garlic butter for a party. It was then that Anna Dancy realized the family and friend’s favorite dinner addition was a possible money making venture.
The actual business side was at first a bit taunting. Anna had never run her own business, nor had she worked in food service or distributing food. There was a lot to learn that went way beyond the product. She purchased a mobile kitchen unit, and started creating her butter spreads. It was not long before the Health inspector paid her a visit. She was fortunate that she was giving solid advice as to how to move forward with rules in running a food service business. The holdup was minimal and it gave her time to actually prepare for bring her product to a larger customer base then family and friends.
Farmer’s markets are the primary selling place for Dancy Fancy Butter. The product is made and kept preserved in the mobile kitchen, and then Anna and family helpers travel thought out the Jacksonville region setting up at Farmers Markets. It has been a great success. Now that she has a year under her belt, and with family and friends living outside of Jacksonville and the state of Michigan Anna Dancy had decided that she wants to explore expanding her internet presences and move into selling and shipping her product to a wider market. The advantages in today’s market for placing access to your product and services online are numerous. For Dancy Fancy Butter being online will open up an opportunity for a larger population to see the products offered. There is an international customer base available into Canada with the location of the company in Michigan. The possible challenges to building an online
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Kudler Fine Foods Service Request
    • 698 Words
    • 3 Pages

    Kudler Fine Foods Service Request

    Kudler Fine Foods is a specialty food store which specializes in local upscale products. The founder, Kathy Kudler, opened the very first Kudler Fine Foods shop in the San Diego metropolitan area back in 1998. Due to the overwhelmingly positive response by the public, Karen has since opened two additional locations in Del Mar and Encinitas, with additional locations in Carlsbad and San Francisco under consideration. In the interest of growing the customer base and increasing consumer loyalty, the Kudler Fine Foods’ sales and marketing departments have developed a strategic sales and marketing plan for the upcoming fiscal year. This plan includes a Frequent Shopper points program to leverage the customer loyalty and give individual customers special offers that will be customizable to his or her individual shopping habits and buying patterns. Strategic sales and marketing objectives, social network marketing, and word of mouth endorsements, the marketing efforts of Kudler Fine Foods will help to increase the customer base by luring new customers into the stores.…

    • 698 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Proposal for Kudler Fine Foods
    • 2384 Words
    • 10 Pages

    Proposal for Kudler Fine Foods

    References: Kudler Fine Foods Internet Website. (2005). Retrieved on July 2, 2005 from https://ecampus. phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Internet/KudlerPort.htm.…

    • 2384 Words
    • 10 Pages
    Better Essays
    Read More
  • Better Essays

    Kudler Fine Foods Case Study
    • 1038 Words
    • 5 Pages

    Kudler Fine Foods Case Study

    Kudler Fine Foods is an upscale specialty food store that was founded by Kathy Kudler. Kathy Kudler opened the first Kudler Fine Foods on June 18, 1998 in La Jolla, California. In 2000, Ms. Kudler opened a second store in Del Mar. In 2003, she opened her third store in Encinitas (Apollo Group, 2011). Kudler Fine Foods prides themselves on providing their customers with the finest quality food which includes bakery and pastry products, fresh produce, fresh meat and seafood, condiments, packaged foods and cheese and specialty dairy products and an extensive list of fine wines and spirits. Their mission is to provide “customers the finest in foodstuffs, wines, and related needs in an unparalleled…

    • 1038 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Kudler Fine Foods
    • 893 Words
    • 4 Pages

    Kudler Fine Foods

    When looking at product liability in the food industry, “A person injured while using a product need only show that: (1) the product was defective; (2) it was used as intended; and (3) the defect caused the injury” (Stearns, 2009). It is nearly impossible for any business to identify all potential dangers in each of their products, but that is why the issue of product liability must be an ongoing task to secure all items that are being sold in each of Kudler’s stores. Not only is it important for…

    • 893 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Kudler Fine Foods
    • 925 Words
    • 4 Pages

    Kudler Fine Foods

    In 1998 Kathy Kudler (owner), opened a gourmet food establishment with an ideal image of starting a business which provided the freshest ingredients as well as cooking instruments for individuals cooking benefit. Due to the company’s success Kathy has moved forward with expanding business. Business additions include three locations. Within the companies continued success Kudler’s foods continues to improve, provide and expand services to improve the operation while attracting and retaining customers. Kudler Fine Foods has generated a profit due to Kathy’s dedication to her employees, customers and operation. Kathy’s knowledge and awareness in regards to remaining successful will benefit the company as it develops effective marketing strategies included but not limited to tactics as well as marketing research.…

    • 925 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Kudler
    • 2859 Words
    • 12 Pages

    Kudler

    Within this paper I will justify the importance of research, marketing needs, competitive intelligence and analysis marketing strategy and tactics of Kudler Fine Foods. Kudler Fine Foods Grocery Store, which is owned by Kathy Kudler, is a connoisseur of good foods, high quality bakery products, and top of the line wines (domestic/ imported). For shoppers they have the pleasure not only to witness but endure the expansion of the Kudler’s dream. Kudler Fine Foods are ready to embark on a new journey of expanding services, improving operation, and intensify consumer’s purchases. In order to achieve the task that lies ahead, Kudler Fine Foods must increase growth, popularity, and revenue.…

    • 2859 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Better Essays

    MT450 Edible Arrangements Unit1
    • 1393 Words
    • 4 Pages

    MT450 Edible Arrangements Unit1

    The company I chose to be a Marketing Manager of is Edible Arrangements® for this week’s assignment. The company’s headquarters are located in Wallingford, Connecticut. Their mission is simply “To Wow You!”…

    • 1393 Words
    • 4 Pages
    Better Essays
    Read More
  • Better Essays

    Kudler Fine Foods Marketing Research Paper Essay Example
    • 1196 Words
    • 5 Pages

    Kudler Fine Foods Marketing Research Paper Essay Example

    Each of our locations is located in an exclusive upscale neighborhood, which offers relaxation to our customers for being in a clean and safe environment. Each location is approximately 16,000 square feet of retail space, which allow us to demonstrate cooking, preparing and tasting our products. “The stores are stocked with the very best domestic and imported foodstuffs and divided into the following departments: Fresh Bakery and Pastries; Fresh Produce; Fresh Meat & Seafood; Condiments and Packaged Foods; Cheese’s and Specialty Dairy Products” (rEsources, 2008). We have a marketing strategy to increase loyalty and profitability of our consumers.…

    • 1196 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Kudler Fine Foods: Strategic Planning
    • 1718 Words
    • 7 Pages

    Kudler Fine Foods: Strategic Planning

    Any organization that is looking to be successful in this highly competive business world must seize the opportunities created by technological innovations in order to create new business opportunities. Web-based technologies have dramatically lowered and in some cases, eliminated the once-formidable barriers to entry in market after market. No longer are organizations tied to a single sector. Kudler Fine Foods is currently focused on expanding the services, improving the efficiency of its operations, and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers. pursuing customers by generating traffic, advertise services, products and promotions. Kudler Fine Foods is working to continuously market to its existing customers and while also targeting potential new customers in key market area. The organization’s webpage is used for advertising and marketing as well as sharing information with customers.…

    • 1718 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Kudler Fine Foods Photography Analysis
    • 2094 Words
    • 9 Pages

    Kudler Fine Foods Photography Analysis

    In order for Kudler Fine Foods to continue being successful, our technology should be constantly updated to keep up with our competitors and stay in line with upgrades. The company must modernize the ways in which consumers identify and differentiate with the Kudler Fine Foods brand. Investing and developing a strong marketing plan using impeccable photography will help increase our retail, online, and direct marketing sales (MindFireInc, 2013). To capitalize on our marketing efforts it is imperative to analyze both the advantages and disadvantages of creating an in-house photography infrastructure versus outsourcing the photography to a professional photographer.…

    • 2094 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Recruitment and selection Consultation
    • 1272 Words
    • 6 Pages

    Recruitment and selection Consultation

    Dandyʼs meat shop is a meat and sausage establishment located in one of the South Eastern Suburbs of Melbourne. It is managed only by one administrator who is a former butcher - Mr. Dandy. The aim of Dandy’s meat shop was to develop a regular loyal customer based on its tasty and quality products. Due to its administrator experience and knowledge and based on a good competitive climate Dandy’s meat shop developed a strong market position in the area.…

    • 1272 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Implementing Change Report
    • 1418 Words
    • 6 Pages

    Implementing Change Report

    Kudlers fine foods are implementing a change in the organization. This will be a progress report on how the changes has affected the company, how those changes are being monitored and the effect they have on the organization . We will be going in to further detail of what change management tools that were put in place to organize the change. Kudlers fine foods decided that expanding our company to new regions would have a benefit of putting Kudlers on the map. We chose Maine to be the new launch site of Kudlers fine food. This will be a report on the strength and opportunities we have taken to implement this new change.…

    • 1418 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Login
    • 583 Words
    • 3 Pages

    Login

    Increasingly affluent lifestyles are making people more discerning regarding their dietary requirements and preferences. To meet diversified appetites, Glico implements a multifaceted business strategy with an expanding overseas business network. This includes Thai Glico, Shanghai Ezaki Glico Foods and General Biscuit Glico France. In Japan, various affiliates concentrate in their respective areas. For example, Glico Dairy Products supplies dairy products, drinks and desserts, while Glico Foods produces and markets ham, sausages and precooked meat products along with materials for processed foods. The Glico Group continues to expand the stage for its business activities in order to achieve “A Wholesome Life in the Best of Taste”Glico has its own original ice cream product lines. For instance, its “Giant Cone” features ice cream, chocolate and nuts in a large cone. This product has become a sensational hit for its appealing flavor combination and…

    • 583 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    Strategic Plan Update Str 581.Doc
    • 3043 Words
    • 13 Pages

    Strategic Plan Update Str 581.Doc

    Health is at the heart of Kudler fine foods offer. Demand for natural and organic food is rising fast. In keeping with this trend, Kudler fine foods needs to set standards in healthier Kudler products. It will enable Kudler Fine Foods to become a caring, responsible company toward consumers. Another distinctive trend is that online sales have grown at a fast pace in the last decade. Increasing focus on digital communication will provide a potential channel for Kudler to distribute its products and may in the long run enable it to test new products.…

    • 3043 Words
    • 13 Pages
    Best Essays
    Read More
  • Powerful Essays

    Tableau Case Study
    • 3300 Words
    • 14 Pages

    Tableau Case Study

    They are situated in East Sussex, a county in South East England, UK. Their products are widely used by the homes in UK and they strive to maintain great quality of products along with their reputation. Their products include floor care, kitchen and bathroom care, leather care, wood care, upholstery care, household and metal care. (TABLEAU)…

    • 3300 Words
    • 14 Pages
    Powerful Essays
    Read More

Related Topics