AN ANALYSIS OF THE DYNAMICS OF TECHNOLOGICAL INNOVATION AT GOOGLE 
FUGLE INC.
AN ANALYSIS OF, AND INSIGHTS INTO, THE DYNAMICS OF TECHNOLOGICAL INNOVATION AT GOOGLE
st
1 MARCH 2010
Approx. 2,000 words (excluding title page, table of contents, appendices and references)
FUGLE CONSULTING INC.
THE DYNAMICS OF TECHNOLOGICAL INNOVATION AT GOOGLE
EXECUTIVE SUMMARY Google’s mission “to organize the world 's information and make it universally accessible and useful” is both powerful, and long-‐term. While its mission underpins the way in which it executes its business, Google continually challenges the very principles of innovative practices through its unconventional approaches.
However, both history and theory show that new eras of technological discontinuity will soon emerge, which is likely to exert pressure on Google to enhance its innovation practices or risk losing its competitive advantage. This report analyses Google’s current approach to the dynamics of innovation based upon the framework proposed by Schilling (2008). Furthermore, it considers the future direction of the company and offers insight into how it can enhance these dynamics through various strategies.
The
AN ANALYSIS OF, AND INSIGHTS INTO, THE DYNAMICS OF TECHNOLOGICAL INNOVATION AT GOOGLE
st
1 MARCH 2010
Approx. 2,000 words (excluding title page, table of contents, appendices and references)
FUGLE CONSULTING INC.
THE DYNAMICS OF TECHNOLOGICAL INNOVATION AT GOOGLE
EXECUTIVE SUMMARY Google’s mission “to organize the world 's information and make it universally accessible and useful” is both powerful, and long-‐term. While its mission underpins the way in which it executes its business, Google continually challenges the very principles of innovative practices through its unconventional approaches.
However, both history and theory show that new eras of technological discontinuity will soon emerge, which is likely to exert pressure on Google to enhance its innovation practices or risk losing its competitive advantage. This report analyses Google’s current approach to the dynamics of innovation based upon the framework proposed by Schilling (2008). Furthermore, it considers the future direction of the company and offers insight into how it can enhance these dynamics through various strategies.
The
References: (1990). Technological (1995). Disruptive (2006). Life-‐Cycle (2003). The