An Analysis Of The Book Purple Cow
Rob Scatorchio
Professor Rodman
MKTG 341.102
November 11, 2013
Purple Cow Review Purple Cow is a book that illustrates the changes in marketing that have occurred over the past few decades. Purple Cow serves as a source of information and guides business owners to implement marketing strategies to make their business more successful. Some of these marketing strategies are obvious to the reader, while others require the reader to think outside of the box. The book was written by an American entrepreneur named Seth Godin, who is a marketing guru and has written several top selling books. Mr. Godin has a clear and simple message for the reader throughout this book, and that is to be remarkable. The idea of this book was sparked when Mr. Godin was taking a trip through the back roads of France. He was driving past farms that were packed with brown and black cows, and after a period of time all the cows just started to look exactly the same. Seth Godin compared these cows to businesses across America, stating that if a business is boring and average than consumers are likely to ignore their products or services. He feels that a successful business is one that will stand out and be remembered by the consumer, just as a purple cow would stand out in a herd of ordinary black and brown cows. Throughout this book Seth Godin provides the reader with many marketing ideas and factors that can be taken away to allow a business to strive and become remarkable. One of the main takeaways from this book is how to relate to potential consumers. The author feels that this is one of the most important factors that will allow a business to become remarkable. Seth Godin feels that a business should always implement a consumer wish-list (Godin 47-50). A consumer wish-list can be derived from the SWOT analysis of a business along with surveys, polls, or questionnaires asking consumers specific questions. This consumer wish-list should include a number of criteria that
Professor Rodman
MKTG 341.102
November 11, 2013
Purple Cow Review Purple Cow is a book that illustrates the changes in marketing that have occurred over the past few decades. Purple Cow serves as a source of information and guides business owners to implement marketing strategies to make their business more successful. Some of these marketing strategies are obvious to the reader, while others require the reader to think outside of the box. The book was written by an American entrepreneur named Seth Godin, who is a marketing guru and has written several top selling books. Mr. Godin has a clear and simple message for the reader throughout this book, and that is to be remarkable. The idea of this book was sparked when Mr. Godin was taking a trip through the back roads of France. He was driving past farms that were packed with brown and black cows, and after a period of time all the cows just started to look exactly the same. Seth Godin compared these cows to businesses across America, stating that if a business is boring and average than consumers are likely to ignore their products or services. He feels that a successful business is one that will stand out and be remembered by the consumer, just as a purple cow would stand out in a herd of ordinary black and brown cows. Throughout this book Seth Godin provides the reader with many marketing ideas and factors that can be taken away to allow a business to strive and become remarkable. One of the main takeaways from this book is how to relate to potential consumers. The author feels that this is one of the most important factors that will allow a business to become remarkable. Seth Godin feels that a business should always implement a consumer wish-list (Godin 47-50). A consumer wish-list can be derived from the SWOT analysis of a business along with surveys, polls, or questionnaires asking consumers specific questions. This consumer wish-list should include a number of criteria that