Amy Mcgrath: An Analysis Of Stereotypes
Amy Mcgrath mentions that she is a retired marine in the beginning of her political ad as an exertion of Ethos. Often it is presumed that veterans are either heroes and should be treated with respect for their service to America, or that they make up a large portion of the homeless and disemployment population. Both perceptions, in reality, are strongly skewed by the media as less than ten percent of the homeless population are veterans, and about 70% of people believe that veterans help America’s economy (Marvin). Mcgrath is dressed professionally, and does not have the corresponding image of a homeless veteran. As such, many people will view her as a hero for the service she has done for America and treat her with respect. Her opinions that
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The music promotes a somber tension that supports Mcgrath’s address throughout the advertisement. Music influences emotions by stimulating different areas of the brain based on auditory, pitch, rhythm, and a number of other factors that triggers a unique response within the limbic system that alters a person’s emotional state (Juslin and Vastfjall). In Mcgrath’s advertisement a slow steady instrumental tune plays to create a tension that supports her statements throughout it. Promoting emotion is important as it is one of the quickest ways to change an opinion. The music, however, would not be effective alone in implementing the full result of emotion that needs to impact the viewer to gain support of the …show more content…
Patriotism is detected and celebrated in America more than other countries. The American National Election Study has reported that millennials are less likely to hold the symbols of America in the same high-standing as older generations, but focus more on the ideas of equality and opportunity (Vavreck). Mcgrath skillfully deploys patriotism to provoke Americans to support her statement that members of congress need to stand up to the president. Since “this is not what America stands for” is such a broad statement she successfully gains the support of Americans in a wide range of age. As a consequence of this, her statement is effective as it obtains the endorsement of many people through
The music promotes a somber tension that supports Mcgrath’s address throughout the advertisement. Music influences emotions by stimulating different areas of the brain based on auditory, pitch, rhythm, and a number of other factors that triggers a unique response within the limbic system that alters a person’s emotional state (Juslin and Vastfjall). In Mcgrath’s advertisement a slow steady instrumental tune plays to create a tension that supports her statements throughout it. Promoting emotion is important as it is one of the quickest ways to change an opinion. The music, however, would not be effective alone in implementing the full result of emotion that needs to impact the viewer to gain support of the …show more content…
Patriotism is detected and celebrated in America more than other countries. The American National Election Study has reported that millennials are less likely to hold the symbols of America in the same high-standing as older generations, but focus more on the ideas of equality and opportunity (Vavreck). Mcgrath skillfully deploys patriotism to provoke Americans to support her statement that members of congress need to stand up to the president. Since “this is not what America stands for” is such a broad statement she successfully gains the support of Americans in a wide range of age. As a consequence of this, her statement is effective as it obtains the endorsement of many people through