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Amway: Intergenerational Communication Case Study

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Amway: Intergenerational Communication Case Study
After countless hours of research, we believe that Amway is the perfect business for intergenerational therapy. Amway employs multiple different generations of workers ranging from baby boomers to millennials and as a result, there are many differences in values, beliefs, and social norms amongst the different age groups. If these differences aren’t properly communicated they can cause multiple conflicts, and in some cases lead to a hostile work environments. With the inclusion of generation Z (1996-2010) entering the workforce over the next few years, this issue will only continue to grow. However, if we begin working on building an open channel of communication now we can not only prevent future conflicts from arising, but we can also increase
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