Amul's New Products: Penetration into Market Segments
INDUSTRY PROFILE
Dairy is a place where handling of milk and milk products is done and technology refers to the application of scientific knowledge for practical purposes. Dairy technology has been defined as that branch of dairy science, which deals with the processing of milk and the manufacture of milk products on an industrial scale.
The dairy sector in the India has shown remarkable development in the past decade and India has now become one of the largest producers of milk and value-added milk products in the world.
The dairy sector has developed through co-operatives in many parts of the State. During 1997-98, the State had 60 milk processing plants with an aggregate processing capacity of 5.8 million liters per day. In addition to these processing plants, 123 Government and 33 co-operatives milk chilling centers operate in the State.
Also India today is the lowest cost producer of per liter of milk in the world, at 27 cents, compared with the U.S ' 63 cents, and Japan’s $2.8 dollars. Also to take advantage of this lowest cost of milk production and increasing production in the country multinational companies are planning to expand their activities here. Some of these milk producers have already obtained quality standard certificates from the authorities. This will help them in marketing their products in foreign countries in processed form.
This growth is going to come from the greater emphasis on the processed foods sector and also by increase in the conversion of milk into milk products. Milk Production from 1950 to 2020
1950 – 17 million tones
1996 – 70.8 million tones
1997 – 74.3 million tones
(Projected) 2020 – 240 million tones
Expected to reach 220 to 250 million tones in 2020.
India contributes to world milk production rise from 12-15 % & it will increase up to 30-35% (year 2020).
Research and Development in Dairy Industry The research and development need to the dairy industry to develop and survives for long
Dairy is a place where handling of milk and milk products is done and technology refers to the application of scientific knowledge for practical purposes. Dairy technology has been defined as that branch of dairy science, which deals with the processing of milk and the manufacture of milk products on an industrial scale.
The dairy sector in the India has shown remarkable development in the past decade and India has now become one of the largest producers of milk and value-added milk products in the world.
The dairy sector has developed through co-operatives in many parts of the State. During 1997-98, the State had 60 milk processing plants with an aggregate processing capacity of 5.8 million liters per day. In addition to these processing plants, 123 Government and 33 co-operatives milk chilling centers operate in the State.
Also India today is the lowest cost producer of per liter of milk in the world, at 27 cents, compared with the U.S ' 63 cents, and Japan’s $2.8 dollars. Also to take advantage of this lowest cost of milk production and increasing production in the country multinational companies are planning to expand their activities here. Some of these milk producers have already obtained quality standard certificates from the authorities. This will help them in marketing their products in foreign countries in processed form.
This growth is going to come from the greater emphasis on the processed foods sector and also by increase in the conversion of milk into milk products. Milk Production from 1950 to 2020
1950 – 17 million tones
1996 – 70.8 million tones
1997 – 74.3 million tones
(Projected) 2020 – 240 million tones
Expected to reach 220 to 250 million tones in 2020.
India contributes to world milk production rise from 12-15 % & it will increase up to 30-35% (year 2020).
Research and Development in Dairy Industry The research and development need to the dairy industry to develop and survives for long
Bibliography: Marketing Management: - Philip Kotler, The Millennium Edition, Prentice Hall Of India Private Limited, New Delhi. Marketing Research: - G.C Brek, Tata Mc Graw-Hill Publishing Company Limited, New Delhi Periodical: - Business Word DFPI, Annual Report-2008-2009 Research Methodology: - C.R.Kothari , 2nd edition. S.N Murty and U Bhojanna Website Address: - www.amul.com