Amul
A
Project Report On
“Study on Market Segmentation, Promotion &
Placement of Amul Products in Pune Market for Amul India.”
Submitted By
Mr.ABHISHEK S BANJARE.
(MBA BATCH 2009-10)
In Partial Fulfillment for the Award of Degree of Masters in Marketing Management
For
Pune University
Institue of Business Management & Research,Pune
Year 2007-08
ACKNOWELDGEMENT
It has been great pleasure for me to work as a summer trainee in an esteemed organization like Amul India , which made me aware of the culture followed in the organization and gave me a great exposure.
The project work has been made possible through direct and indirect co-operation of various persons for whom I wish to express my appreciation and gratitude.
I shall remain grateful to Ms………. for her incisive support and objective guidance during the project. I am also grateful for the kind co-operation and guidance provide by our Director Prof.Mr……. and Project Guide Prof……, without which the project could not be completed successfully.
Once again I express my gratitude to Amul India, Pune for their kind co-operation.
Last but not the least I thank my parents and friends who gave me moral support throughout.
Thanks to you all.
MBA-II (IBMR,Pune )
TABLE OF CONTENTS
|SR. NO. |PARTICULARS |PAGE NO |
| | |1-3 |
|1. |EXECUTIVE SUMMARY | |
| | | |
|2. |INTRODUCTION
Project Report On
“Study on Market Segmentation, Promotion &
Placement of Amul Products in Pune Market for Amul India.”
Submitted By
Mr.ABHISHEK S BANJARE.
(MBA BATCH 2009-10)
In Partial Fulfillment for the Award of Degree of Masters in Marketing Management
For
Pune University
Institue of Business Management & Research,Pune
Year 2007-08
ACKNOWELDGEMENT
It has been great pleasure for me to work as a summer trainee in an esteemed organization like Amul India , which made me aware of the culture followed in the organization and gave me a great exposure.
The project work has been made possible through direct and indirect co-operation of various persons for whom I wish to express my appreciation and gratitude.
I shall remain grateful to Ms………. for her incisive support and objective guidance during the project. I am also grateful for the kind co-operation and guidance provide by our Director Prof.Mr……. and Project Guide Prof……, without which the project could not be completed successfully.
Once again I express my gratitude to Amul India, Pune for their kind co-operation.
Last but not the least I thank my parents and friends who gave me moral support throughout.
Thanks to you all.
MBA-II (IBMR,Pune )
TABLE OF CONTENTS
|SR. NO. |PARTICULARS |PAGE NO |
| | |1-3 |
|1. |EXECUTIVE SUMMARY | |
| | | |
|2. |INTRODUCTION
Bibliography: Millennium Edition(1998) Prentice Hall Publication, INDF, Second Edition, Twenty First Re-print, 1998