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American Red Cross Artifact Analysis

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American Red Cross Artifact Analysis
The visual artifact I choose to rhetorically analyze is the "super racist" Red Cross safety poster. This visual artifact was introduced into the mainstream media on June 27, 2016, after it spread throughout Twitter and sparked for being racist. The goal of this poster was to introduce pool/swimming safety to children across the nation. The poster was posted in two Colorado pools in Salida and Fort Morgan. This poster displayed safe and unsafe actions of children playing in the pool, titled "be cool, follow the rules". Why was this poster considered racist? The poster separated "not cool" and "cool" actions of children playing properly around the pool and children misbehaving. Most of the children playing properly were children of the white …show more content…
Across the country, many individuals are highly disappointed with this act of racism. With over 1.6 K retweets and 2.8 K likes on twitter, the poster is receiving major attention on headlines of major news companies. Most people are simply enraged due to the fact that in 2016 racism is still alive and strong, across the nation. Some Americans do not consider the poster racist because it's a multicultural poster, which includes children of all races and ethnicities. According to The American Red Cross, this was an "inadvertent action" of racism. The American Red Cross stated, "we apologize for any misunderstanding, as it was absolutely not our intent to offend anyone." Since this poster caused so much controversy, The American Red Cross discontinued the illustration and requested for the poster to be removed from public swimming pools across the nation.
In conclusion, I believe that this poster is an act of racism even if it was inadvertent or intentional. This poster shows how many individuals across the nation, still have a racist mindset and don't realize it. What if this poster only included children of the white decent? Most people who consider it racist because it didn't include black children. In my opinion, this poster wouldn't have made it to the mainstream media if blacks were not included, because it wouldn't be discriminating against black individuals. Was this poster "super racist" or just a multicultural poster, uplifting all races and

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