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Amazon.Com - Analysis of the Situation

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Amazon.Com - Analysis of the Situation
Amazon.com

A case report prepared for MG 495 Business Policy

INTRODUCTION
Executive Summary/ Situation

Amazon.com offers one touch shopping experience for millions of consumers around the world. You now have the ability to conduct all your shopping needs, wants and desires form the comfort of your own home. Say good bye to long lines, congested parking lots and hello to luxury and convince in the tips of your fingers.
Our clients are consumers that are will to expand and try something that is completely changing the shopping experience without even leaving the comfort of your own home. Amazon understands that connivance is everything these days and people do not have the time to shop around from store to store anymore. That is why they bring everything to you in one easy to navigate website. Amazon.com offers a variety of merchandise for you browsing pleasure. From books, CD’s, music, electronics, tool, kitchen, clothing apparel, toys, to other web operations.
Internationally Amazon.com has seen a tremendous explosion of growth over the years and with the ever growing population of consumers understanding the importance of broad band that the capabilities that it has to offer, Amazon.com could not have been in a better place nor time. While there are other major competitors such as yahoo and eBay, Amazon strives to continue to be one of the top sellers of merchandise and customer satisfaction. When you shop Amazon you know that you are going to get what you want.
Even though Amazon.com has
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