Amazon case
SERVICE MANAGEMENT - Amazon case
Business Administration
1. How would you contrast Amazon's business design with that of Barnes & Noble before Barnes & Noble went online? From a customer's prospective, what are the advantages and disadvantages of each design?
Customers shop by visiting Amazon.com, they can search and purchase a lot of books at once. They don't need to visit off-line stores so they earn convenience. Also, When customers have a difficulty buying books or living far from the bookstore, Amazon makes them save their time. But, company has to pay to finance sales like delivery fees or something and has to provide less price to attract customers. Also, When the computer system break down, the company can not make a deal because Amazon is really connected to the Internet. That's the serious problem. Physical bookstores such as Barnes & Noble can have enough selection of books. The customers can find out the product sampling and can read some parts in advance. Since they see the products, buyers remember and memorize the books easily. Also, Barnes & Noble has large spaces to accommodate visitors. So, they can use the advertising space on popular site when the new items are released. By attracting a lot of people effectively, the profit might increase easily than using on-line. However, The visitors have to go to bookstore when they don't have enough time and have to wait for a long time if the bookstore is full of people. So, The customers might spend time-wasting.
2. Will Amazon continue to be successful against "click -and-mortar" competitors, such as Barnes & Noble? Making the customer's on-line experience warm and pleasant is a key Amazon.com strategy. It means the service which Amazon has is really brilliant.
Amazon is really thinking about customers' behavior and mind, I think the company will grow more and more by having a lot of satisfied visitors. First of all, because of high individual advice, Amazon
Business Administration
1. How would you contrast Amazon's business design with that of Barnes & Noble before Barnes & Noble went online? From a customer's prospective, what are the advantages and disadvantages of each design?
Customers shop by visiting Amazon.com, they can search and purchase a lot of books at once. They don't need to visit off-line stores so they earn convenience. Also, When customers have a difficulty buying books or living far from the bookstore, Amazon makes them save their time. But, company has to pay to finance sales like delivery fees or something and has to provide less price to attract customers. Also, When the computer system break down, the company can not make a deal because Amazon is really connected to the Internet. That's the serious problem. Physical bookstores such as Barnes & Noble can have enough selection of books. The customers can find out the product sampling and can read some parts in advance. Since they see the products, buyers remember and memorize the books easily. Also, Barnes & Noble has large spaces to accommodate visitors. So, they can use the advertising space on popular site when the new items are released. By attracting a lot of people effectively, the profit might increase easily than using on-line. However, The visitors have to go to bookstore when they don't have enough time and have to wait for a long time if the bookstore is full of people. So, The customers might spend time-wasting.
2. Will Amazon continue to be successful against "click -and-mortar" competitors, such as Barnes & Noble? Making the customer's on-line experience warm and pleasant is a key Amazon.com strategy. It means the service which Amazon has is really brilliant.
Amazon is really thinking about customers' behavior and mind, I think the company will grow more and more by having a lot of satisfied visitors. First of all, because of high individual advice, Amazon