Amateur and Professional Soccer Players
Assignment 3
Adidas +F50
11/25/2010
Conestoga College
Dayanna Lopez
Francisco Hurtado
Target Market
Age:15 to 30
Gender: Male or Female
Occupation: Amateur and professional soccer players
Education: No specific level of education
Lifestyle: Active people who play soccer as a recreational activity, and professional soccer players.
Demographics
Adidas +F50s series is targeted specifically to a soccer audience. Their target market is strictly soccer players that are looking for the best soccer boots in the market. Soccer involves fashion and technology; therefore, there is always some innovative products created to satisfy the players needs. +F50s come from a series of “F” Adidas soccer boots. Before the +F50s there were F10s, and F30s. The +F50 series are aimed to an older market, people who are 15 to 30 years old. As we know, in soccer shoes are the most important part of a player’s gear, as a result, companies spend big amounts of money developing new technologies that can be used in their shoes. Also, we know customers who are older than 18 years of age are more likely to have a higher income; thus, they are willing to spend in a high price premium quality pair of shoes. Adidas +F50 are unisex so women can experience this technology as well. This is important because women soccer is growing rapidly therefore they are also part of the F50 series target audience.
Psychographics/Behavioural factors
The +F50s series is the new generation, top of the line soccer shoes targeting soccer players that want to continuously improve and upgrade their gear. The series of F50 shoes are the highest priced soccer shoes in the market, though, they also offer the best quality. They are targeted for amateur soccer players and professional players. Adidas +F50 are very pricey and of very high quality targeted more towards professional soccer players.
Mini Hot Button Profile
Status
+F50’s has been in the market for quite some time, they have expanded the
Adidas +F50
11/25/2010
Conestoga College
Dayanna Lopez
Francisco Hurtado
Target Market
Age:15 to 30
Gender: Male or Female
Occupation: Amateur and professional soccer players
Education: No specific level of education
Lifestyle: Active people who play soccer as a recreational activity, and professional soccer players.
Demographics
Adidas +F50s series is targeted specifically to a soccer audience. Their target market is strictly soccer players that are looking for the best soccer boots in the market. Soccer involves fashion and technology; therefore, there is always some innovative products created to satisfy the players needs. +F50s come from a series of “F” Adidas soccer boots. Before the +F50s there were F10s, and F30s. The +F50 series are aimed to an older market, people who are 15 to 30 years old. As we know, in soccer shoes are the most important part of a player’s gear, as a result, companies spend big amounts of money developing new technologies that can be used in their shoes. Also, we know customers who are older than 18 years of age are more likely to have a higher income; thus, they are willing to spend in a high price premium quality pair of shoes. Adidas +F50 are unisex so women can experience this technology as well. This is important because women soccer is growing rapidly therefore they are also part of the F50 series target audience.
Psychographics/Behavioural factors
The +F50s series is the new generation, top of the line soccer shoes targeting soccer players that want to continuously improve and upgrade their gear. The series of F50 shoes are the highest priced soccer shoes in the market, though, they also offer the best quality. They are targeted for amateur soccer players and professional players. Adidas +F50 are very pricey and of very high quality targeted more towards professional soccer players.
Mini Hot Button Profile
Status
+F50’s has been in the market for quite some time, they have expanded the