Alitalia Value Chain, Five Forces, Swot and Pestel
ALITALIA ANALYSIS
SWOT ANALYSYS
STRENGHTS: -Food (“Best Airline Cusine” worldwide award 2010), - Frequent-flyer deal (“MilleMiglia”), allowing passengers to collect miles and redeem them with free tickets across the whole alliance.
WEAKNESSES: -Image (always had money trouble and disorganisation is one of the principal charactieristics), -Funds (it has been privatized in 2009 because of almost 10 years of debit – now it’s going good but it needs cuts on personnel)
OPPORTUNITIES: -New routes (Rio de Janeiro, new Delhi thanx to KLM), -70.000 people got its free iPod app for timetables, -Facebook page with assistance service, -Codesharing deal with Tap Portugal (more customers in Portugal, less loss as the airplanes will be filled by both companies), -Web check-in (technological innovation), -Deals for car renting.
THREATS: -Cuts on working personnel, -Strikes that affect its image.
PESTEL ANALYSIS
P: The company is now belonging to CAI, so the Government has no power on it as it used to have;
E: Fuel prices rise (According to the Air Transportation Association (ATA), fuel is an airline's second largest expense. Fuel makes up a significant portion of an airline's total costs, although efficiency among different carriers can vary widely. Short haul airlines typically get lower fuel efficiency because take-offs and landings consume high amounts of jet fuel) , labour cost rise
S: Frequent-flyer deal “MilleMiglia”, allowing passengers to collect miles and redeem them with free tickets across the whole alliance.
T: web-check in, Facebook page, free iPod application
E: Iceland Volcano, weather in general
L: Alitalia ha adottato un proprio Modello di Organizzazione, Gestione e Controllo, ai sensi del
SWOT ANALYSYS
STRENGHTS: -Food (“Best Airline Cusine” worldwide award 2010), - Frequent-flyer deal (“MilleMiglia”), allowing passengers to collect miles and redeem them with free tickets across the whole alliance.
WEAKNESSES: -Image (always had money trouble and disorganisation is one of the principal charactieristics), -Funds (it has been privatized in 2009 because of almost 10 years of debit – now it’s going good but it needs cuts on personnel)
OPPORTUNITIES: -New routes (Rio de Janeiro, new Delhi thanx to KLM), -70.000 people got its free iPod app for timetables, -Facebook page with assistance service, -Codesharing deal with Tap Portugal (more customers in Portugal, less loss as the airplanes will be filled by both companies), -Web check-in (technological innovation), -Deals for car renting.
THREATS: -Cuts on working personnel, -Strikes that affect its image.
PESTEL ANALYSIS
P: The company is now belonging to CAI, so the Government has no power on it as it used to have;
E: Fuel prices rise (According to the Air Transportation Association (ATA), fuel is an airline's second largest expense. Fuel makes up a significant portion of an airline's total costs, although efficiency among different carriers can vary widely. Short haul airlines typically get lower fuel efficiency because take-offs and landings consume high amounts of jet fuel) , labour cost rise
S: Frequent-flyer deal “MilleMiglia”, allowing passengers to collect miles and redeem them with free tickets across the whole alliance.
T: web-check in, Facebook page, free iPod application
E: Iceland Volcano, weather in general
L: Alitalia ha adottato un proprio Modello di Organizzazione, Gestione e Controllo, ai sensi del