Aldi Retail Store
TABLE OF CONTENT * Introduction to ALDI (company history) * Limited Assortment * Concept * Operational Efficiencies at ALDI * Private Brand Labeling * Relationship Marketing to ALDI (Strategic Alliances) * Recommendations
HISTORY
* “Aldi” is a global discount shop. * Privately owned company * Began in Germany * The chain is made up of two separate groups, Aldi Nord (North - operating as Aldi Markt) and Aldi Süd (South - operating as Aldi Süd) * Aldi is owned and managed by two brothers Karl and Theo Albercht. * Aldi in Germany has in all 2500 stores. * Internationally Aldi has 9800 + stores which are present in Denmark, France , U.K, Austria , Australia ,Hungary ,Switzerland to name a few.
ABOUT ALDI * Aldi specializes in staple items, such as food, beverages, toilet paper, sanitary articles, and other inexpensive household items * Many of its products are own brands, with the number of other brands usually limited to a maximum of two for a given item. * This increases sales for each article, and allows Aldi shops to be smaller than those which have more brand choice. * This practice allowed Aldi to avoid using price tags even before the introduction of bar code scanners * Aldi is the largest wine retailer in Germany. Some Australian stores now sell alcoholic beverages. Some USA stores also sell alcoholic beverages (mainly beer and wine) where permitted by local laws.
ALDI AS A RETAILER * It has a limited assortment of grocery * Scaled down version of a full size grocery store * 900 + of the fastest selling items carried * 80-90% private label items or discounted name brand items * #1 Priority is Customer Service and quality * Discount items include clothing, toys, flowers, and gifts. Specials have strict limits on quantities, and are for one week. * It is ranked 12 out of the top 30 food retailers in the world, and Germany named it
HISTORY
* “Aldi” is a global discount shop. * Privately owned company * Began in Germany * The chain is made up of two separate groups, Aldi Nord (North - operating as Aldi Markt) and Aldi Süd (South - operating as Aldi Süd) * Aldi is owned and managed by two brothers Karl and Theo Albercht. * Aldi in Germany has in all 2500 stores. * Internationally Aldi has 9800 + stores which are present in Denmark, France , U.K, Austria , Australia ,Hungary ,Switzerland to name a few.
ABOUT ALDI * Aldi specializes in staple items, such as food, beverages, toilet paper, sanitary articles, and other inexpensive household items * Many of its products are own brands, with the number of other brands usually limited to a maximum of two for a given item. * This increases sales for each article, and allows Aldi shops to be smaller than those which have more brand choice. * This practice allowed Aldi to avoid using price tags even before the introduction of bar code scanners * Aldi is the largest wine retailer in Germany. Some Australian stores now sell alcoholic beverages. Some USA stores also sell alcoholic beverages (mainly beer and wine) where permitted by local laws.
ALDI AS A RETAILER * It has a limited assortment of grocery * Scaled down version of a full size grocery store * 900 + of the fastest selling items carried * 80-90% private label items or discounted name brand items * #1 Priority is Customer Service and quality * Discount items include clothing, toys, flowers, and gifts. Specials have strict limits on quantities, and are for one week. * It is ranked 12 out of the top 30 food retailers in the world, and Germany named it