2. I do not believe Joseph Bozich would be able to attempt the Alta Gracia Experiment if they were a publicly traded enterprise. Mainly because Joseph had his own personal reasons for wanting to do this experiment. If the company were publicly traded I do not believe the majority of the holders would share Josephs views and I strongly believe that they would not want to increase the costs of making their products. …show more content…
I think that there are a few items that can stand in the way of the succession of Alta Gracia. One being the high costs, if they do not maintain their popularity amongst colleges the company could potentially suffer. Which leads me to the next impediment, which is competition. If there another company is established which has the same values but somehow manages to have lower prices then Alta Gracia could suffer losses. I think the best thing Alta Gracia can do to minimize risk of failure is to keep satisfying their customers by keeping them informed of how they treat their workers. This idea is the main driving force of this brand and the main reason why so many college students chose to buy their product. Then could also increase their advertising or attempt to find an additional focus group other than colleges as their main means of