Al Salam Hospital
Al Salam Hospital
Prepared by: Ban Faisal, Mariam Riad, Nancy Mustafa, Mohamed Magdy Al Kady
Prepared for: Dr. Ahmed Dief
Date: January 10th, 2012
Table Of Contents | | Page | Executive Summary | 2 | Process Description at Al Salam Hospital | 2 | Service concept | 4 | Target Market Segment | 5 | Distinctive Characteristics of the Service at Al-Salam | 5 | The service package | 6 | The Service’s Strategic Insights | 7 | An open systems view of service | 9 | Service delivery system | 9 | Differentiation | 10 | Barriers to entry | 10 | Operating Strategy | 10 | Quality | 11 | Competitive service strategies | 11 | Porter’s five forces | 11 | SWOT Analysis | 12 | AL Salam hospital tries to win customers (service winners) in market place by several characteristics | 13 | Qualifiers | 13 | Service winners | 13 | Service losers | | Competitive role of information | | Virtual value chain | | Limits of using information | | Service firm competitiveness | | Service Design Elements | | Taxonomy of Service Process | | Customer as a Co-Producer | | Design Considerations for High Contact Services | | Information Empowerment | | Problems | | PDCA | | Improvements | | Conclusion | | Appendix 1 | | Appendix 2 | | Appendix 3 | | Appendix 4 | |
Executive Summary:
This report outlines the tasks that were requested in the project description, and they are the following: * Description of the selected service * The description and analysis of the four aspects that we chose * Our Recommendations and Improvements
This report outlines the service delivery process at Al Salam Hospital in Mohandseen focusing on the out-patient clinic along with our evaluation of the service there.
We visited the hospital several times and also played the role of patients there. We made reservations and were examined by several doctors (e.g. internal medicine doctor, ear nose and throat,
Prepared by: Ban Faisal, Mariam Riad, Nancy Mustafa, Mohamed Magdy Al Kady
Prepared for: Dr. Ahmed Dief
Date: January 10th, 2012
Table Of Contents | | Page | Executive Summary | 2 | Process Description at Al Salam Hospital | 2 | Service concept | 4 | Target Market Segment | 5 | Distinctive Characteristics of the Service at Al-Salam | 5 | The service package | 6 | The Service’s Strategic Insights | 7 | An open systems view of service | 9 | Service delivery system | 9 | Differentiation | 10 | Barriers to entry | 10 | Operating Strategy | 10 | Quality | 11 | Competitive service strategies | 11 | Porter’s five forces | 11 | SWOT Analysis | 12 | AL Salam hospital tries to win customers (service winners) in market place by several characteristics | 13 | Qualifiers | 13 | Service winners | 13 | Service losers | | Competitive role of information | | Virtual value chain | | Limits of using information | | Service firm competitiveness | | Service Design Elements | | Taxonomy of Service Process | | Customer as a Co-Producer | | Design Considerations for High Contact Services | | Information Empowerment | | Problems | | PDCA | | Improvements | | Conclusion | | Appendix 1 | | Appendix 2 | | Appendix 3 | | Appendix 4 | |
Executive Summary:
This report outlines the tasks that were requested in the project description, and they are the following: * Description of the selected service * The description and analysis of the four aspects that we chose * Our Recommendations and Improvements
This report outlines the service delivery process at Al Salam Hospital in Mohandseen focusing on the out-patient clinic along with our evaluation of the service there.
We visited the hospital several times and also played the role of patients there. We made reservations and were examined by several doctors (e.g. internal medicine doctor, ear nose and throat,