Airtel vs. Idea Stp Analysis
Submitted By•Aashish •Charmi Patel •Karandeep Arora •Mamta Sharma •Prakruti Andharia
Product
Airtel
• Parent company- Bharti Airtel India Limited. • Category- GSM Mobile Service Provider • Slogan/ Tag line- Express Yourself • USP- Top brand in India, Strong connectivity.
Idea
• Parent Company- Idea Cellular, Aditya Birla Group. • Category- GSM Mobile Service Provider • Slogan/Tagline- An Idea can change your life! • USP- Big brand, great services.
Segmentation: AIRTEL
Basic segmentation is done on the basis of Regulatory
norms- i.e. Telecom circles based on states & regions Further divided into geographic subcategoriesClass A Class B Class C Market-wise, Airtel initially ventured in for the elite class, Corporates & young professionals requiring quality mobile telecom facilities. Its now provides all over India, across all urban & rural segments .
Segmentation: IDEA
Telecom Circles Middle & Upper Middle Class Metro, Tier ½ cities, Rural areas It is the common man’s cellular service
Targeting: AIRTEL
Earlier, elite class above age group of 25 years. Corporates, YUPS(Young Upward Proffesionals) Youth – Acheivers & aspiring individuals, quality seekers. Targeted Women & Senior Citizens with postpaid plans. Later, Airtel started targeting across various geographical &
social classes of India. It developed the ‘Matchbox strategy’- making airtel recharge cards available wherever matchboxes can be found.
Targeting: AIRTEL
Later, Airtel started targeting across various
geographical & social classes of India.
It developed the ‘Matchbox strategy’- making airtel
recharge cards available wherever matchboxes can be found.
Targeting: AIRTEL
Being the first mover for quite some time India with
new services like Hello Tunes, Airtel Live, electronic recharge, Blackberry handsets etc, Airtel’s target market has been of those who are ahead of the curve, the educated, well-aware class of people who
Product
Airtel
• Parent company- Bharti Airtel India Limited. • Category- GSM Mobile Service Provider • Slogan/ Tag line- Express Yourself • USP- Top brand in India, Strong connectivity.
Idea
• Parent Company- Idea Cellular, Aditya Birla Group. • Category- GSM Mobile Service Provider • Slogan/Tagline- An Idea can change your life! • USP- Big brand, great services.
Segmentation: AIRTEL
Basic segmentation is done on the basis of Regulatory
norms- i.e. Telecom circles based on states & regions Further divided into geographic subcategoriesClass A Class B Class C Market-wise, Airtel initially ventured in for the elite class, Corporates & young professionals requiring quality mobile telecom facilities. Its now provides all over India, across all urban & rural segments .
Segmentation: IDEA
Telecom Circles Middle & Upper Middle Class Metro, Tier ½ cities, Rural areas It is the common man’s cellular service
Targeting: AIRTEL
Earlier, elite class above age group of 25 years. Corporates, YUPS(Young Upward Proffesionals) Youth – Acheivers & aspiring individuals, quality seekers. Targeted Women & Senior Citizens with postpaid plans. Later, Airtel started targeting across various geographical &
social classes of India. It developed the ‘Matchbox strategy’- making airtel recharge cards available wherever matchboxes can be found.
Targeting: AIRTEL
Later, Airtel started targeting across various
geographical & social classes of India.
It developed the ‘Matchbox strategy’- making airtel
recharge cards available wherever matchboxes can be found.
Targeting: AIRTEL
Being the first mover for quite some time India with
new services like Hello Tunes, Airtel Live, electronic recharge, Blackberry handsets etc, Airtel’s target market has been of those who are ahead of the curve, the educated, well-aware class of people who
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