Airborne Express 9
EXECUTIVE SUMMARY
Statement of Purpose The purpose of this case study is to help Airborne Express with its strategy formulation and implementation.
Statement of the Problem and Objective
Problem: Decline in the market share of Airborne Express in the volume of overnight deliveries.
Objective: To become one of the top three companies in the express carriers industry.
Alternative Courses of Action
● Not compete with established competitors like FedEx and UPS, and stress the reliability of its delivery schedules.
● Expand Airborne Express ' business globally and establish an international service that is comparable to the company 's domestic service.
● Focus on high-level corporate accounts.
● Develop a new market niche. Come up or develop SDS (second day service).
● Continue buying second-hand planes and updating its parts as well.
● Lease a part of its airport.
● Promote younger management or employees.
Analytical Tools Employed
● SWOT (Strength, Weaknesses, Opportunities, and Threats) Analysis
● PEST (Political, Economic, Social, Technological) Analysis
Recommendation
After the analysis, it is best for Airborne Express to lease a portion of its airport to competitors. The revenue that would arise from the lease of its airport would help in a way. Airborne should start promoting younger management, so that new ideas and direction would flow in the company. Airborne should also continue focusing on high-level corporate accounts.
Implementation
Create a new runaway in Airborne 's airport, and lease a portion of it. And start promoting younger management.
Conclusion
Leasing a part of Airborne 's airport, promoting younger management, and continuing to focus on high-level corporate accounts is best for Airborne Express.
METHODS OF ANALYSIS
SWOT Analysis
SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business
Statement of Purpose The purpose of this case study is to help Airborne Express with its strategy formulation and implementation.
Statement of the Problem and Objective
Problem: Decline in the market share of Airborne Express in the volume of overnight deliveries.
Objective: To become one of the top three companies in the express carriers industry.
Alternative Courses of Action
● Not compete with established competitors like FedEx and UPS, and stress the reliability of its delivery schedules.
● Expand Airborne Express ' business globally and establish an international service that is comparable to the company 's domestic service.
● Focus on high-level corporate accounts.
● Develop a new market niche. Come up or develop SDS (second day service).
● Continue buying second-hand planes and updating its parts as well.
● Lease a part of its airport.
● Promote younger management or employees.
Analytical Tools Employed
● SWOT (Strength, Weaknesses, Opportunities, and Threats) Analysis
● PEST (Political, Economic, Social, Technological) Analysis
Recommendation
After the analysis, it is best for Airborne Express to lease a portion of its airport to competitors. The revenue that would arise from the lease of its airport would help in a way. Airborne should start promoting younger management, so that new ideas and direction would flow in the company. Airborne should also continue focusing on high-level corporate accounts.
Implementation
Create a new runaway in Airborne 's airport, and lease a portion of it. And start promoting younger management.
Conclusion
Leasing a part of Airborne 's airport, promoting younger management, and continuing to focus on high-level corporate accounts is best for Airborne Express.
METHODS OF ANALYSIS
SWOT Analysis
SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business