Air New Zealand and Fonterra Mega Environment
Identifying the Mega and Task Environments within Air New Zealand and Fonterra
Lizzie Smith
1104382
BMGT 101
July 2012
Contents
Contents............................................................................................................................ 2
1 Introduction................................................................................................................... 3
2 Air New Zealand’s Task Environment ............................................................................ 4
2.1 Customers and Clients
2.2 Competitors
2.3 Suppliers
2.4 Labour Supply
2.5 Government Agencies
3 Fonterra’s Task Environment .......................................................................................... 6
3.1 Customers and Clients
3.2 Competitors
3.3 Suppliers
3.4 Labour Supply
3.5 Government Agencies
4 Fonterra and Air New Zealand and the Mega Environment............................................ 7
4.1 Technological Element
4.2 Economic Element
4.3
4.4
4.5
5 Conclusion…………………………………………………………………………………………………………………….8
6. Bibliography………………………………………………………………………………………………………………….9
1. Introduction:
This report is investigating the Task environment and Mega environment of two major companies in New Zealand; Air New Zealand and Fonterra. The Task environment of a company involves the Customers/Clients, Competitors, Suppliers, Labour Supply and Government Agencies that interact and affect the business. What happens in the Task environment of a business is influenced by what happens in the Mega environment which includes the political/legal, economic, sociocultural, technological and international elements which occur in the world and society around the business. This report will aim to identify and compare the specific elements involved in Air New Zealand and Fonterra’s Task environments and how their Mega environments impacts on this.
Air New Zealand Limited is New Zealand’s national airline which contains both
Lizzie Smith
1104382
BMGT 101
July 2012
Contents
Contents............................................................................................................................ 2
1 Introduction................................................................................................................... 3
2 Air New Zealand’s Task Environment ............................................................................ 4
2.1 Customers and Clients
2.2 Competitors
2.3 Suppliers
2.4 Labour Supply
2.5 Government Agencies
3 Fonterra’s Task Environment .......................................................................................... 6
3.1 Customers and Clients
3.2 Competitors
3.3 Suppliers
3.4 Labour Supply
3.5 Government Agencies
4 Fonterra and Air New Zealand and the Mega Environment............................................ 7
4.1 Technological Element
4.2 Economic Element
4.3
4.4
4.5
5 Conclusion…………………………………………………………………………………………………………………….8
6. Bibliography………………………………………………………………………………………………………………….9
1. Introduction:
This report is investigating the Task environment and Mega environment of two major companies in New Zealand; Air New Zealand and Fonterra. The Task environment of a company involves the Customers/Clients, Competitors, Suppliers, Labour Supply and Government Agencies that interact and affect the business. What happens in the Task environment of a business is influenced by what happens in the Mega environment which includes the political/legal, economic, sociocultural, technological and international elements which occur in the world and society around the business. This report will aim to identify and compare the specific elements involved in Air New Zealand and Fonterra’s Task environments and how their Mega environments impacts on this.
Air New Zealand Limited is New Zealand’s national airline which contains both
Bibliography: Books: Bartol, Tein, Matthews, Sharma, and Scott-Ladd (2011), Management Foundations, a Pacific Rim Focus, Australia, McGraw-Hill Australia Pty Ltd