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Air India
Contents Introduction 3 Air India 4 Background 4 Merger of Air India an Indian Airlines 6 Founder 7 Organizational Structure 9 SWOT Analysis 11 Culture 12 Resistance to change 15 Suggestion to change 16 Conclusion 17 References 18

Introduction

In today’s fast paced world the Aviation Industry has grown gradually over the recent years, resulting as one of the fastest flourishing industries in the world. This never ending trend has increased the constant demand for pilots, aircraft engineers and cabin crews at the same time increasing the expectation of the passengers. Going through a turbulent phase over the past years facing constant complications, the Indian Aviation Industry has faced struggles including high oil prices and limited pricing power as well. With increasing debts, widening losses, pilot strikes, shutting down of overseas operations and no sign of a solid recovery plan, India’s aviation sector is heading to get worse. Privately owned Kingfisher, which has shut down its overseas operation, is one in the heaviest debts and also in need of funds. Air India is equally struggling, owing employees Rs124 crores (US$23.5 million) in unpaid salaries (The Sun Daily, 2012). The other airlines are Jet Airways, SpiceJet and GoAir. This report is mainly focused on Air India and its current situation in the aviation industry of India. The problems which Air India faces will be looked into with suggestion to overcome its struggles.

Air India

ARUN PRABHUDESAI . (2009). Air India. Available: http://trak.in/tags/business/2009/10/24/air-india-turning-grave-india/.

Background

Known as India’s finest flying Ambassador, Air India is India’s first national flag carrier. Air India was found by J.R.D Tata in the year 1932 and was called Tata Airlines. The airline was started with constant urge to excel and with non-stop enthusiasm. On March 8, 1948, Air India International Limited was formed to start Air India’s international



References: Bamber, Greg J. Gittell, Jody Hoffer Kochan, Thomas A. (2009). Up in the Air : How Airlines Can Improve Performance by Engaging Their Employees. Ithaca, NY, USA: Cornell University Press. 13-14. Castro, Raul (2011). Corporate Aviation Management. Carbondale, IL, USA : Southern Illinois University Press. 4-6. Clark, Paul (2010). Airlines in Crisis. Farnham, Surrey, GBR: Ashgate Publishing Group. 44. DnaIndia. (2012). Striking Air India pilots seek PM 's intervention.Available: http://www.dnaindia.com/india/report_striking-air-india-pilots-seek-pm-s-intervention_1706565. Last accessed 1/7/2012. Donald Cowell (1984). The Marketing of Services. London: Donald W.Cowell. 215. Fojt, Martin (2006). The Airline Industry. Bradford, GBR: Emerald Group Publishing Ltd. 18-19. Philip Kotler (2001). Principles of Marketing. 13th ed. New Jersey: Pearson Education .Inc. 313. TimeofIndia. (2012). 300 Air India pilots on strike in Mumbai. Available: http://timesofindia.indiatimes.com/business/india-business/300-Air-India-pilots-on-strike-in-Mumbai/articleshow/14388423.cms. Last accessed 30/6/2012. Wensveen, John G (2007). Air Transportation : A Management Perpsective. 6th ed. Brookfield, VT, USA: Ashgate Publishing Group. 21. Writankar Mukherjee. (2011). Companies giving employees a thorough orientation. Decision-making systems. 1 (1), 7.

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