Preview

air canada vs west jet

Powerful Essays
Open Document
Open Document
2334 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
air canada vs west jet
Name:
Course:
Professor:
Date:
Compare strategies between Air Canada vs. WestJet
Introduction
These report focuses on comparing the strategies between air Canada and WestJet. It does this by first discussing a brief background of the airlines together with their objectives. In addition, the paper goes a mile further to discuss how the two airlines carry out their market research and also the marketing tools they apply. Furthermore, it also gives an opinion on whether their strategies are in line with their objectives. Moreover, it also discusses the similarities and differences between the airlines’ strategies not forgetting the influence of the national or local government on their strategies. The conclusion gives a brief summary of the entire report.
Air Canada Air Canada is a the largest full service airline in Canada and also the largest schedule provider of passenger services for fights within Canada, to U.S. and to all other major international destination to where it operates. Today the airline serves more than 32 million customers every year and its flies to more than 170 destinations in five continents. In a member of Star Airline which is the world’s number one air transport network. Nevertheless, it is the 15thlargest commercial airline in the globe and has approximately 23,200 full time employees. It has a market share of about 80% in Canada and its prime competitor is WestJet Airline (Air Canada 12)
Major objectives
To protect and enhance the corporate brand through effectively communicating a steady message of reliability, luxury, safety and accountability to stakeholders in timely manner.
To be the profit leader among the major airlines.
To enhance a strong entrepreneurial culture
To be a proud standard bearer for Canada.
To demonstrate leadership in the facilitation and development of market based approaches in order to reduce, offset and manage emissions.
WestJet
WestJet Airlines is a low cost carrier based in Canada and it

You May Also Find These Documents Helpful

  • Good Essays

    Westjet Case Analysis

    • 1269 Words
    • 6 Pages

    WestJet is a Canadian low-cost carrier that provides scheduled and charter air service. Beddoe, Bell, Hill Morgan and David Neelman believed that there was not only a market for a low-fare carrier in Canada, but that they could succeed at bringing this service to the country. They became the founding team of the concept that became WestJet Airlines. WestJet has been very successful with their low-fare strategy. They believe that their culture was the key that helps their business grows. They focus on their culture and how to maintain their “fun” culture. All WestJet’s employees are treated equally no matter what their titles are. Beside all employees have respect and trust then they will feel happy and comfortable to work with WestJet and more loyal to the company. WestJet also believes in teamwork because this is the way can help them reduce their cost. Everyone works as a team will help each other out. Every employee can do any job so the company does not need to hire many people to work on a specific job.…

    • 1269 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Westjet Pestel

    • 344 Words
    • 2 Pages

    Some of these are WestJet Care for Kids, Boys & Girls Clubs of Canada, Hope Air, Make-A-Wish Canada and lot more. By having these investments, it creates growth rates which helps the economy. What attracts WestJet markets’ is the fact that the airline offers low airfares with the best service within North America. Through this, even though there is low revenue, it still is more as there are tons of customers who pay for their service.…

    • 344 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The purpose of this paper is to review the marketing issues identified in a fictional Airline called Classic Airlines. I was presented with a scenario in which I will attempt to identify several things about the company and its situation as presented in the scenario. I will first discuss the nature of the product that Classic is offering. Next I will analyze the types of challenges the company is facing and discuss the corporate culture within the company. Last I will attempt to apply some market concepts to the presented scenario that I believe may improve the situation for the airline.…

    • 662 Words
    • 3 Pages
    Good Essays
  • Good Essays

    WestJet started its services in 1996 with just 3 aircrafts and landing rights to five destinations in Canada. By the end of 2011, WestJet had become one of the leading airlines in Canada, by providing services to a total of 76 destinations within continent North America. The airline currently offers scheduled services, international charter services and Trans-border services to the United States, the Caribbean, Mexico and Canada. As per the annual report of 2011, WestJet currently operates four directly owned subsides – WestJet Investments, WestJet Operations, WestJet Aircraft Acquisitions and WestJet Vacations. With these strategic developments they tend to offer distinguished services to all their guests and stakeholders.…

    • 2353 Words
    • 10 Pages
    Good Essays
  • Good Essays

    Westjet Swot Analysis

    • 1043 Words
    • 5 Pages

    WestJet has recently admired as one of the best Canadian airlines, and our analysis shows much strength than weaknesses. WestJet’s main goal is hidden in the basics, having the lowest airfare costs in Canada gives them an automatic advantage among customers. Today, company could be proud with intensively growing fleet of planes with more fuel efficient technology.Other strength could be development of the online community providing flyers with user friendly company website, and vacation planning site called WestJet Vacations. Also, WestJet is well-known for its customer service that aimed on maximizing its strengths with funny ideas and board crew. The airline has gained a significant customer satisfaction because of its ability to provide nonstop domestic flights, which helps its customer make a hassle free journey. WestJet can easily beat competitors in field of customers attraction, company that boards its customers according to socks or shoes color, or even allows free flies for people with name “Love” or “Heart” on Valentine’s Day.Better seat utilization with the smaller aircrafts with 100 seats can provide high-occupancy and could be more profitable compared to 737s Boeing aircrafts with 140 to 160 seats. Regarding to…

    • 1043 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    The airline industry rides a train that is propelled by many different factors, such as the state of the economy, jet fuel prices, people’s view of the industry itself and the image of the individual airline entity. Founded by Clive Beddoe, Don Bell, Mark Hill and Tim Morgan, WestJet has been riding a different train from the get-go since its inauguration in 1996,. Nobody would have thought that a bottom-up management structure in an airline business would work so well. The culture that they have built is now part of their brand and they are proud of it.…

    • 4583 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Westjet Analysis

    • 2919 Words
    • 12 Pages

    Westjet’s business plan, since day one, has been focused on a distinct advantage over other airlines: lower costs and increased customer satisfaction. It executes this plan by investing in one type of aircraft to serve main cities in North America instead of investing in different aircrafts needed to reach all cities and communities.…

    • 2919 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Westjet Case Culture

    • 3481 Words
    • 14 Pages

    In order for us to address how to reach WestJet's long term goal of becoming the largest low fare airline in the world while maintaining its culture, we must understand where we are today. We have developed a S.W.O.T. analysis centered around WestJet’s culture.…

    • 3481 Words
    • 14 Pages
    Powerful Essays
  • Best Essays

    Westjet Case Analysis

    • 2182 Words
    • 9 Pages

    WestJet has maintained a constant focus on customer service, providing low fares, and always-on-time service, allowing them to take a leading position in the Canadian airline industry.…

    • 2182 Words
    • 9 Pages
    Best Essays
  • Good Essays

    Air Canada essay

    • 749 Words
    • 3 Pages

    As Canada’s largest airline and the world’s tenth-largest passenger airline by number of destinations, it offers direct passenger service to more than 175 destinations on five different continents. Air Canada is an airline offering air transport to diverse customers. Customers can pay premiums for first-class seats while others may chose to travel as economy class. The company’s primary function again is to offer air travel while other revenues stream from commodity sales abord air crafts.…

    • 749 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Easyjet Marketing Analysis

    • 2108 Words
    • 9 Pages

    With the demand on transportation and advancements on technologies, airline industry became one of the fastest developing industries on the world. These developments, high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. As a result the low-cost airlines (LCA) are flourished. Undoubtedly one of the key players in this progression was easyJet. They are widely known with their cheaper tickets however their marketing strategy had never been that simple. Their market segmentation, different researches on customer habits, satisfaction and their diversified services depending on these factors leaded easyJet’s marketing activities.…

    • 2108 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    virgin atlantic csr report

    • 3886 Words
    • 16 Pages

    To grow a profitable airline, where people love to fly and where people love to work.…

    • 3886 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Virgin Atlantic

    • 1234 Words
    • 5 Pages

    The company I’m going to investigate is Virgin Atlantic. Virgin Atlantic is a British airline, which was founded almost 25 years ago; it is a leading player of Sir Richard Branson 's Virgin Group, who own 51% of it and Singapore Airlines owns 49%. Its headquarters are located in Crawley, West Sussex, England, near London Gatwick Airport, they also have Technical Engineering Centers and other buildings and offices for cargo and Logistics in Manchester and Norfolk. It operates between the United Kingdom and North America, the Caribbean, Africa, the Middle East, Asia, and Australia from main bases at Gatwick and London Heathrow Airport, using a mixed fleet of Airbus and Boeing aircrafts. Despite Virgin Atlantic’s growth the service remains customer driven with an emphasis on value for money, quality, fun and innovation. On its long haul routes Virgin Atlantic operates a two class system: Upper Class (the airline’s business class) and Economy Class which is segmented into Premium Economy Class and Economy. Virgin Atlantic recently launched the Upper Class Suite – a new product which promises to take on other carriers’ first and business class products. Virgin Atlantic also has Upper Class Lounges at Various Airports in the UK, USA, Japan, Hong Kong and the Caribbean.…

    • 1234 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    Paid Assignemnt

    • 4393 Words
    • 16 Pages

    Flottau, J. 2007. Winning Strategies. Etihad, Qatar Airways And Gulf Air Work Out Individual Plans To Make Money, Finally. Aviation Week & Space Technology, 166, 19-21.…

    • 4393 Words
    • 16 Pages
    Best Essays
  • Powerful Essays

    International Marketing

    • 4264 Words
    • 18 Pages

    Many researches has been conducted on flight companies that are operating and connecting all the continents, but this research is about a company that started in 1940s in an Arab country in the middle east, the company is call flight Emirates, first the company was aimed to deliver flying service in United Arab Emirates and in the region, but as soon as the company raised revenues and added new shares the company thought of going further and compete in the global market.…

    • 4264 Words
    • 18 Pages
    Powerful Essays