Advertising Suscription Mixed Revenue Model
ADVERTISINGSUBSCRIPTION
MIXED REVENUE
Advertising-Subscription Mixed
Revenue Model
• In an advertising-subscription mixed revenue model, subscribers pay a fee and accept some level of advertising. Subscribers, however, are typically subjected to far less advertising than on advertising-supported sites.
• Continue reading at
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http://www.answers.com/Q/Advertising-Subscription_Mixed_Revenue_Model
Description Continuation
• This provides a product or service to a customer who in return pay a pre-determined fee at contracted periods of time to the business. The customer will be required to pay the fee until the contract with the business is terminated or expires, even if he is not utilizing the product or service but is still adhering to the contract.
Possible examples are flat-rate cellular services, magazines and newspapers.
• Read at http://en.wikipedia.org/wiki/Revenue_model
How does it work?
• Users are charged periodically -- daily, monthly or annually – these are the fees to subscribe to the service. It is not uncommon for sites to combine free content with "premium" (i.e., subscriber- or member-only) content.
Subscription fees are incurred irrespective of actual usage rates. Subscription and advertising models are frequently combined.
In simple words…
• You pay a fee to subscribe and then accept some level of advertising
• „ Typically are subjected to much less advertising Cathgorized as…
• Content Services -- provide text, audio, or video content to users who subscribe for a fee to gain access to the service. [Listen.com, Netflix]
• Person-to-Person Networking Services -- are conduits for the distribution of user-submitted information, such as individuals searching for former schoolmates. [Classmates]
• Trust Services -- come in the form of membership associations that abide by an explicit code of conduct, and in which members pay a subscription fee. [TRUSTe]
• Internet Services Providers -- offer network connectivity and related services on a
MIXED REVENUE
Advertising-Subscription Mixed
Revenue Model
• In an advertising-subscription mixed revenue model, subscribers pay a fee and accept some level of advertising. Subscribers, however, are typically subjected to far less advertising than on advertising-supported sites.
• Continue reading at
•
http://www.answers.com/Q/Advertising-Subscription_Mixed_Revenue_Model
Description Continuation
• This provides a product or service to a customer who in return pay a pre-determined fee at contracted periods of time to the business. The customer will be required to pay the fee until the contract with the business is terminated or expires, even if he is not utilizing the product or service but is still adhering to the contract.
Possible examples are flat-rate cellular services, magazines and newspapers.
• Read at http://en.wikipedia.org/wiki/Revenue_model
How does it work?
• Users are charged periodically -- daily, monthly or annually – these are the fees to subscribe to the service. It is not uncommon for sites to combine free content with "premium" (i.e., subscriber- or member-only) content.
Subscription fees are incurred irrespective of actual usage rates. Subscription and advertising models are frequently combined.
In simple words…
• You pay a fee to subscribe and then accept some level of advertising
• „ Typically are subjected to much less advertising Cathgorized as…
• Content Services -- provide text, audio, or video content to users who subscribe for a fee to gain access to the service. [Listen.com, Netflix]
• Person-to-Person Networking Services -- are conduits for the distribution of user-submitted information, such as individuals searching for former schoolmates. [Classmates]
• Trust Services -- come in the form of membership associations that abide by an explicit code of conduct, and in which members pay a subscription fee. [TRUSTe]
• Internet Services Providers -- offer network connectivity and related services on a