Advertising: Information or Manipulation
Minamo Lenge
South University online
Composition III | ENG2001 S03
Instructor: Kerry Jones.
Advertising: Information or Manipulation?
Advertising is the same word as marketing it has the same background. When talking about marketing we must think about services, consumers’ money and also goods. Normally advertising should be something that can be helpful for the society by telling them the real information about services as well as products they will decide what to purchase concerning their needs. Bovee define advertising as “the non-personal communication of information usually paid for and usually persuasive in the nature about products, services or ideas by identified sponsors through the various media” (Bovee, 1992,p.7). Advertising is information thus giving the people the opportunity to make their own choices it is also manipulation because both complement each other in the world of advertisement.
When it comes to advertising your business there are many choices and advantages and disadvantages of each. Some factors to consider in deciding which kind of advertising to use is cost and how effectively the advertising reaches your target audience. There are ten kinds of advertising
-Billboards
-Radio
-Coupon Books
-Television
-Direct Mail
- Yellow Pages
-Event Marketing
-Internet
-Magazine
-Newspaper
According to an FTC study, almost 11% of the adult population in the US fell victim to one fraudulent scheme or another during 2011, and the leading venue to attract victims was the Internet. And newspapers were second.
TV and radio were also used for fraudulent purposes but ranked behind the other two media, said the FTC, when tallying the places where consumers learned of the offer.
The Internet was also the leading medium used to order fraudulent goods or services, followed by the telephone. The leading
South University online
Composition III | ENG2001 S03
Instructor: Kerry Jones.
Advertising: Information or Manipulation?
Advertising is the same word as marketing it has the same background. When talking about marketing we must think about services, consumers’ money and also goods. Normally advertising should be something that can be helpful for the society by telling them the real information about services as well as products they will decide what to purchase concerning their needs. Bovee define advertising as “the non-personal communication of information usually paid for and usually persuasive in the nature about products, services or ideas by identified sponsors through the various media” (Bovee, 1992,p.7). Advertising is information thus giving the people the opportunity to make their own choices it is also manipulation because both complement each other in the world of advertisement.
When it comes to advertising your business there are many choices and advantages and disadvantages of each. Some factors to consider in deciding which kind of advertising to use is cost and how effectively the advertising reaches your target audience. There are ten kinds of advertising
-Billboards
-Radio
-Coupon Books
-Television
-Direct Mail
- Yellow Pages
-Event Marketing
-Internet
-Magazine
-Newspaper
According to an FTC study, almost 11% of the adult population in the US fell victim to one fraudulent scheme or another during 2011, and the leading venue to attract victims was the Internet. And newspapers were second.
TV and radio were also used for fraudulent purposes but ranked behind the other two media, said the FTC, when tallying the places where consumers learned of the offer.
The Internet was also the leading medium used to order fraudulent goods or services, followed by the telephone. The leading
References: Rotfeld, H. J. (2002). Misplaced marketing: The social harm of public service advertising. Journal of Consumer Marketing, 19(6), 465-467. doi:http://dx.doi.org/10.1108/07363760210444841 Epstein, J Rbr.com › Broadcast News Jul 10, 2013