Preview

Advertising Industry. Case of Turkey

Powerful Essays
Open Document
Open Document
2176 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Advertising Industry. Case of Turkey
ADVERTISING INDUSTRY
Case of Turkey

As well known from our History classes advertising dates back to the Christian Era when advertising methods were outside signs which were paintings on the walls of a buildings. Archaeologists have found signs in the ruins of ancient Rome and Pompeii which advertised travelers to go to a tavern situated in another town. In 1440’s invention of a movable-type of advertising or printing press took a big part in advertising development firstly in US. Although expensive due to undeveloped country and scare means of transportation and distribution and communication, advertising emerged due to certain types of manufactures, who thought of the idea of bypassing wholesalers, retailers and use of catalogs. Mail orders and pamphlets appeared around the 1870 's. Late in the 19th century firms began to market packaged goods under brand names. Previously consumers had not been aware of or influenced by brand names. The first product that had brand name was soap product. In the 1880 's a few brands came out and they were Ivory, Pears, Sapolio, Colgate, Kirks American Family and Packer 's. Not long after brands such as Royal baking powder, Quaker oats, Bakers chocolate, Hire 's root beer, Regal shoes and Waterman 's pens were nationally advertised. In the early 1900 's, especially, America began to become aware of such brand names like Bon Ami, Wrigley and Coca-Cola. After World War 1 advertising developed into a business so big that it was almost a trademark of America itself through the eyes of the rest of the world. This was expanded by technical improvements which made transportation, communication and graphics work easier, cheaper and better. The invention of electricity led to the illuminated outdoor poster, photoengraving and other modern printing inventions helped both editorial and advertising departments of printed journals. In the 1920 's the radio was invented and this developed a whole new technique of selling, by voice. During



References: Dissertations and Thesis: Kaptan,Y.(2010), “Selling “Turkisness”: Nationalism and globalization in Turkish advertising Türkel, G. (2009). “Advertising industry foresees double-digit growth”. Izmir University of Economics, Faculty of Fine arts and design, Department of visual communication design, Spring 2009, GD494 Web: Sanayi ve Ticaret Bakanlığı, Tüketicinin ve Rekabetin Korunması Genel Müdürlüğü, 2004 Yılı Faaliyet Raporu. (2004). Ankara: Ada Matbaacılık Brusselman,Y.(2010)

You May Also Find These Documents Helpful

  • Best Essays

    Advertising as it is known today finds its roots in the industrial expansion of the 1880s. The mass production and the lowering of prices on consumer goods meant that more items were available to more people than ever before. The construction of the transcontinental railroads provided a national market for a company's goods. Advertising a product changed from simply announcing the existence of a product in a dull, dry fashion to persuading the public they needed and deserved to own the product. By developing repeat customers, advertising also helped build brand loyalty for the company. Brand loyalty helps sell other existing and new products to these same customers.…

    • 1193 Words
    • 5 Pages
    Best Essays
  • Powerful Essays

    0From Salvation To Self-Realization: Advertising and the Therapeutic Roots of the Consumer Culture, 1880-1930 T. J. Jackson Lears Lears, T.J. Jackson 1983. From salvation to self-realization: Advertising and the therapeutic roots of the consumer culture, 1880-1930. In The Culture of Consumption: Critical Essays in American History, 18801980, ed. by Richard Wightman Fox and T.J. Jackson Lears, New York: Pantheon Books, 1-38. Reprinted with the permission of the author.…

    • 18531 Words
    • 75 Pages
    Powerful Essays
  • Powerful Essays

    The Indian advertising industry is talking business today. It has evolved from being a small-scale business to a full-fledged industry. It has emerged as one of the major industries and tertiary sectors and has broadened its horizons be it the creative aspect, the capital employed or the number of personnel involved. Indian advertising industry in very little time has carved a niche for itself and placed itself on the global map.…

    • 2402 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Among the best growth areas in advertising are advertising on mobile devices, which is still in its infancy, and advertising online. Analysts at Gartner expect mobile advertising to reach $24.6 billion worldwide by 2016. ZenithOptimedia estimates that global digital advertising, including online search, will reach $101.5 billion in 2013.…

    • 1580 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Gülçubuk, B.,1999.Tarımsal Üretimde ve Kırsal Kalkınmada Kadının Yeri ve Önemi. TC. Tarım ve Köyişleri Bakanlığı. Tarım ve Köy Dergisi Sayı:125. Ankara-TURKEY. pp.17-21…

    • 4214 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    Turkey Armenia

    • 8059 Words
    • 33 Pages

    Mecidiyeköy Yolu Caddesi. No: 10 Celil Ağa İş Merkezi Kat: 9 Daire: 36 Mecidiyeköy/İstanbul/Türkiye Tel:+90 212 217 65 91 Fax: +90 212 217 65 93 Atatürk Bulvarı Havuzlu Sok. No:4/6 A.Ayrancı /Çankaya / Ankara / Türkiye Tel: +90 312 425 32 90 Fax: +90 312 425 32 90 www.bilgesam.org bilgesam@bilgesam.org Copyright © JANUARY 2011 All rights reserved. Copying this document (electronically or mechanically) is prohibited without any permission from Wise Man Center for Strategic Studies,…

    • 8059 Words
    • 33 Pages
    Powerful Essays
  • Good Essays

    Punishment of Children

    • 1171 Words
    • 5 Pages

    Punishment is the most commonly used and socially acceptable way of children’s education. Parents believe that punishments reduce the frequency of unwanted behaviors of children. Therefore, parents punish their children. To illustrate; parents do not allow their children to watch TV for a couple of days or parents do not permit their children to go out and play their friends for a few days when children get into mischief at early age of them. Furthermore, in their adolescence, children can receive other types of punishment. In majority, they are punished by not giving them pocket of money. Although parents believe that punishment suppresses inappropriate behaviors, this is rarely the actual case; moreover, it leads to psychological problems on children. Thus, I believe that children should not be punished.…

    • 1171 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    A Term Project Report Submitted to the Undergraduate School of Engineering and Sciences of İzmir Institute of Technology in Partial Fulfillment of the Requirements for the Degree of ME 402 ENGINEERING DESIGN in Mechanical Engineering UNMANNED UNDERWATER SURVEILLANCE ROBOT by Erkmen KARACA Candaş TURHAN İsmail GÜNGÖR Cemal Özer ÇEKER Barış BAĞDADİOĞLU Anıl Özgür KAVİLCİOĞLU Alparslan BİLGİN Bekir UYSAL Özgün İLOĞLU İbrahim HİCAZLIOĞLU 1 Table of Contents 1. Abstract 2. Introduction 3. Design Criteria & Constraints 4.…

    • 7567 Words
    • 31 Pages
    Powerful Essays
  • Powerful Essays

    The extended period for the European Accession talks came to a pivotal point on October 3rd 2005, when Turkey began dialogue with the European Union towards this issue. These dialogues showed the level of improvement Turkey made in terms of democratizing the government according to the European conditions set from December 17th 2004, in accordance with the Copenhagen criteria. The increase of democratization efforts also presented issues related to the future of Kemalism which has been deeply affected by these criteria. These criteria along with the propositions that these issues prevent Turkey from entry into the EU resulted in the heavy scrutiny of Kemalism. This study’s objective is to address the issues of Kemalism as it related to the EU’s criteria for membership and the reasons and methods for the EU’s objection to the fundamentals of this ideology.…

    • 22661 Words
    • 91 Pages
    Powerful Essays
  • Satisfactory Essays

    Global Warming

    • 3364 Words
    • 14 Pages

    Güneş'ten gelen ultraviyole ışınım aynı zamanda kimyasal reaksiyonların oluştuğu (ve dolayısıyla atmosferin tamamını etkileyen) ozon tabakası üzerinde değişikliğe yol açacaktır.…

    • 3364 Words
    • 14 Pages
    Satisfactory Essays
  • Powerful Essays

    Advertising started in the early times when messages were carved in stone plates and notices were printed on walls. It was the only form of advertising then.…

    • 1774 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Sistem Analizi Projesi

    • 2804 Words
    • 12 Pages

    Firmaya gelen siparişler için uygulanan prosedür ve bunu müteakip taşıma süreci ana hatlarıyla şu şekilde oluşmaktadır:…

    • 2804 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Two of the oldest forms of advertising, would be print media, and word of mouth. There are several forms of print media advertising, such as newspaper and magazines. But these are not the only way advertizing is put into the public, there are many other successful ways ads can be thrown into the public eye, such as billboard adds, brochures put under an idivduals windsheild wipers, bus stop benches, and even ads on the buses. Everywhere a person may look, he or she will find some kind of media placement strategically placed to catch the attention of the spacific onlookers. The print media has been keeping the public informed of information consisting of the lives of human beings, mother nature, products and services, by extending the knowledge of a story or report across the nation. Some of the popular trends that have been propagated by the print media, which has grabed my attention, are food, health clubs and fashions. First let my start by examining the popular food trend.…

    • 969 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Soft Drink Market in Turkey

    • 2809 Words
    • 12 Pages

    GAZLI İÇECEK SEKTÖRÜ ARAŞTIRMASI I-TÜRK GIDA KODEKSİ VE ÜRÜNÜN TANIMI VE KAPSAMI Gıdaların üretimi, tüketimi ve denetlenmesi konusundaki 560 sayılı Kanun Hükmünde Kararname 24/06/1995 tarihinde yürürlüğe girmiştir. Kararnamenin 7. Maddesine göre hazırlanan "Türk Gıda Kodeksi Yönetmeliği " 16 Kasım 1997 yürürlüğe girmiştir. Yönetmeliğin amacı; üretici ve tüketici menfaatleri ile halk sağlığını koruma, gıda maddelerinin tekniğine uygun ve hijyenik şekilde üretim, hazırlama, muhafaza, işleme, depolama, taşıma ve pazarlamasını sağlamak üzere gıda maddelerinin özelliklerini belirlemektir. Yönetmelik; gıdaların kalite ve hijyenle ilgili özelliklerini, katkı maddelerini, aroma maddelerini, pestisit ve veteriner ilaç kalıntılarını, gıda buluşanlarını, ambalaj ve işaretleme, depolama ve taşıma kurallarını numune alma ve analiz metotlarını kapsamaktadır. Yönetmelik 12 bölüm, 40 madde, ve 38 ek'ten oluşmaktadır. tarih ve 23172 sayılı resmi gazetede (mükerrer) yayınlanarak…

    • 2809 Words
    • 12 Pages
    Satisfactory Essays
  • Powerful Essays

    Mahmut Sait

    • 1158 Words
    • 5 Pages

    Kuru, A. (2011). Pasif ve Dışlayıcı Laiklik: ABD, Fransa ve Türkiye. İstanbul: İstanbul Bilgi Üniversitesi Yayınları.…

    • 1158 Words
    • 5 Pages
    Powerful Essays

Related Topics