Advertising Analysis
Advertising Analysis
In the recent years, shaping body seems to be increasingly popular to people who are busy working or studying and have no time to go to the gym. Due to the fast pace of life, obesity tends to be an alarming problem. According to the research carried out by Ogden et al. in 2006, there are more than 60% adults in America were considered overweight or obese (cited in Neighbors & Sobal, 2007). Therefore keeping fit is being more and more concerned, advertisements about fitness centres and gyms are turning up in high frequency on the Internet and in our everyday life. It is necessary to interpret relevant advertisings correctly. The following advert will be analysed in this paper.
This advertising of Companhia Ahletica, which is a fitness planning company of Brazil, is consists of two parts. It puts two pictures into comparison, which are in similar surroundings. Looking at the ground being covered with sands and stones, and the settings of white fences, garden arts, water pipe and pouring kettle, along with those two women wearing pink blouse and denim overalls with a pair of pruning shears in their hands, it feels like in a garden, but the background is a green wall, which makes it feels like indoor. However, these two images are obviously different. One of the differences between them is that the one on the left is mainly occupied with a large elephant garden art which is surrounded by small fences, while there is only a small size round potted plant on the right hand picture. The huge green elephant looks quite exquisite and special, but the later is very common and much simpler. In addition, the woman who is handing a pair of pruning shears on the left scene is quite fat, and the other one is very slim and looks fit. Both of them are smiling and looking at the distance on their left hand side, the big woman is tilting her head and shoulder to the left, whereas the slim one is standing more straight and looks more confident. As a complete
In the recent years, shaping body seems to be increasingly popular to people who are busy working or studying and have no time to go to the gym. Due to the fast pace of life, obesity tends to be an alarming problem. According to the research carried out by Ogden et al. in 2006, there are more than 60% adults in America were considered overweight or obese (cited in Neighbors & Sobal, 2007). Therefore keeping fit is being more and more concerned, advertisements about fitness centres and gyms are turning up in high frequency on the Internet and in our everyday life. It is necessary to interpret relevant advertisings correctly. The following advert will be analysed in this paper.
This advertising of Companhia Ahletica, which is a fitness planning company of Brazil, is consists of two parts. It puts two pictures into comparison, which are in similar surroundings. Looking at the ground being covered with sands and stones, and the settings of white fences, garden arts, water pipe and pouring kettle, along with those two women wearing pink blouse and denim overalls with a pair of pruning shears in their hands, it feels like in a garden, but the background is a green wall, which makes it feels like indoor. However, these two images are obviously different. One of the differences between them is that the one on the left is mainly occupied with a large elephant garden art which is surrounded by small fences, while there is only a small size round potted plant on the right hand picture. The huge green elephant looks quite exquisite and special, but the later is very common and much simpler. In addition, the woman who is handing a pair of pruning shears on the left scene is quite fat, and the other one is very slim and looks fit. Both of them are smiling and looking at the distance on their left hand side, the big woman is tilting her head and shoulder to the left, whereas the slim one is standing more straight and looks more confident. As a complete