Advertisement Strategies
Sex Sells
The use of derogatory gender role portrayals or stereotypes is often termed. Interestingly, complaints consistently demonstrated a crossover between objections to the sexual content of the ad and objections to their sexism; that is, feminist critiques have become intertwined with social conservatism (Lumby 1997). Nokes offered the following definition: sexy ads show men and women enjoying themselves and each other ‘and sexist ads ‗show or refer to women as powerless objects to be used by and for the gratification of men‘(Nokes 1994). This takes into account the fact that not all sexual images are sexist, and not all sexist images are sexual in nature (Jones 212).
Various amounts of companies use advertisement to display their products, these companies can spend anywhere from hundreds of thousands of dollars to millions. The media is another source of advertisement where a company can spend millions just for thirty seconds in between television shows. Not very many people pay attention to the commercials these days, especially since most cable companies are able to skip commercials now. In order to obtain the attention of the viewers, the commercial needs to capture the common interest most viewers have such as: Comedy, sports, or sex. Of all three options, sex sells the most especially since men are the one doing most of the watching. When it comes to adverts, more people pay attention to unadulterated sex themed commercials with women as the main focal point. The core reason for women being the prime choice for commercials or any advertisement is because women are more physically attractive than men. Women have more physical features then men, and look more appealing to the eye. Even food commercials are starting to use women in less clothing to sell their product. For example commercials for Carl’s Jr. uses a model named Kate Upton in a bathing suit, eating a burger sensually but aggressively. Her location and what she is wearing has
The use of derogatory gender role portrayals or stereotypes is often termed. Interestingly, complaints consistently demonstrated a crossover between objections to the sexual content of the ad and objections to their sexism; that is, feminist critiques have become intertwined with social conservatism (Lumby 1997). Nokes offered the following definition: sexy ads show men and women enjoying themselves and each other ‘and sexist ads ‗show or refer to women as powerless objects to be used by and for the gratification of men‘(Nokes 1994). This takes into account the fact that not all sexual images are sexist, and not all sexist images are sexual in nature (Jones 212).
Various amounts of companies use advertisement to display their products, these companies can spend anywhere from hundreds of thousands of dollars to millions. The media is another source of advertisement where a company can spend millions just for thirty seconds in between television shows. Not very many people pay attention to the commercials these days, especially since most cable companies are able to skip commercials now. In order to obtain the attention of the viewers, the commercial needs to capture the common interest most viewers have such as: Comedy, sports, or sex. Of all three options, sex sells the most especially since men are the one doing most of the watching. When it comes to adverts, more people pay attention to unadulterated sex themed commercials with women as the main focal point. The core reason for women being the prime choice for commercials or any advertisement is because women are more physically attractive than men. Women have more physical features then men, and look more appealing to the eye. Even food commercials are starting to use women in less clothing to sell their product. For example commercials for Carl’s Jr. uses a model named Kate Upton in a bathing suit, eating a burger sensually but aggressively. Her location and what she is wearing has