Preview

Advertisement Analysis Essay

Good Essays
Open Document
Open Document
1021 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Advertisement Analysis Essay
The mass media is a perplexing tool that has been used for many years to create and breed racial, gender and social biases. Presently, the mass media is no longer used to inform citizens about the current events that occur, but to influence them to form an opinion about whatever is deliberately shown to ruffle feathers. The media are key institutions in our society. They affect our culture, our buying habits, and politics. They are affected in turn by changes in our beliefs, taste, interests and behavior.(Biagi 11)
The piece of media that I selected is an advertising ad published in August 2011 by the Company Nivea for it's men's face and body shaving cream. The ad shows a African American male, wearing a blue sweater over a crisp white shirt, grey dress pants and a low shaved haircut. He looks as if he just stepped out of a GQ magazine. In his right hand he's holding a decapitated head of a African American man wearing a large afro and scruffy facial hair. The body language of the well dressed man shows him attempting to toss the afro head in what appears to be a parking lot. The heading of the ad states "Re-civilize yourself", and in the top right hand corner of the ad it says "Look like you give damn". This ad is a representation of how society views men of color and what is believed to be the acceptable societal standards of what's considered "civilized". This ad is …show more content…
Whether it be celebrity gossip, political news, statistics on deaths or a public announcement from the President of the United States, its popularity will remain high with the expansion of technology. Hidden messages has been placed in mass media for decades and probably will continue. If we as a society begin to access individuals personally we will see that many things that are placed in the media are not always what they seem to be. The expression" don't believe everything you read" will continue to be something I will always
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Advertisement analysis
    • 1233 Words
    • 4 Pages

    Advertisement analysis

    Nowadays commercials seem to be every where and advertise almost about anything and everything that they think can be sold to consumers worldwide. Many marketing companies like Dentyne, an international chewing gum manufacturer, have realized long ago that sexual imagery is better retained in our brains, so in order to leave a better impression about their products in consumers minds they have gone ahead embraced these techniques to the fullest, lawful, extent in their ads in order to boost up their quarterly sales. Two chewing gum commercials presented by Trident and Dentyne, "Trident sugarless gum"(1980) and "Dentyne Ice Arctic Chill"(2001), use a type of propaganda referred to as Weasel Words: "original", "softer", "new", and more "flavor" and Testimonial techniques done by Peggy Fleming, which are able to reach out to their viewers through the use of Logos, Ethos, and Pathos appeal by inducing sexual thoughts and using Dentist recommendations.…

    • 1233 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Analizing an Advertisement
    • 803 Words
    • 4 Pages

    Analizing an Advertisement

    We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are imbedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is and old saying "a picture is worth a thousand words" and what better way to tell someone about a product than with all one thousand words, that all fit on one page. Take for example this ad for Hennessy cognac found in Cosmopolitan, which is a high, priced French liquor. This ad is claiming in more ways than one that Hennessy is an upscale cognac and is "appropriately complex" as well as high-class liquor. There are numerous subliminal connotations contingent to this statement.…

    • 803 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Violate Social Norms
    • 1009 Words
    • 5 Pages

    Violate Social Norms

    Furthermore, I had never before analyzed the meaning behind the media messages, and the different functions they serve; for example, they can promote consumption, confer status, enforce social norms, and socialize. Although most see the media as a way to get the news, these messages also persuade the audience what to buy, how to act, and who to idolize as well. I know that the mass media has influenced not only my perceptions of other people, places, and things, but also my thoughts and ideas. There is no doubt that I would be a completely different person than I am now if I lived in a world with no mass…

    • 1009 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Ad Analysis Essay
    • 580 Words
    • 3 Pages

    Ad Analysis Essay

    How do you know? – Mainly adults and teenagers would be interested in such a high quality pair of headphones. This ad wouldn’t really appeal to children as the idea of the man paddling into the large waterfall would seem scary to many young kids. Also, kids wouldn’t really need a pair of these headphones and we don’t see little kids wearing these headphones often. However, adults and many teens use headphones to listen to music all the time. When shopping for a new pair, this ad would certainly jump out to…

    • 580 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    What We Are To Advertisements Analysis
    • 222 Words
    • 1 Page

    What We Are To Advertisements Analysis

    Sadly, corporations endeavor strongly on the unnecessary desires of individuality since that is how they make money. A lot of free time of young generations has now been a need to satisfy themselves by spending money on material goods. Most of them no longer value for what they are capable of accomplishing, but what they own and want to own. In the article “What We Are to Advertisers”, the author James B. Twitchwell illustrates the “psychological profiling schemes” among buyers. One fact draws the attention in this article is “between ages 18 and 24 most people (61 percent) are Experiencers in desire or deed, while less than 1 percent are Fulfilled” (Twitchwell 180). In his definition, experiencers are those who “enthusiastic, impulsive and…

    • 222 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Advert analysis.
    • 1056 Words
    • 3 Pages

    Advert analysis.

    What is that one, particular strategy that a marketeer will employ to drive a consumer to buy a product? The answer to that is advertising. In today’s consumer driven world, advertising is the main force behind a company’s success. The more convincing, appealing and effective the advert, the bigger the market for the product. They employ appeals including logos, ethos and pathos to convey their message to the audience. The most effective adverts, it seems, are the ones aimed at beauty or simply put, “looking good”. The Aveeno Active Natural advert, in a recent issue of the Natural Health Magazine, is one such advert that uses all such appeals and leaves quite an impact on women.…

    • 1056 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Commercial Ad Analysis Essay
    • 810 Words
    • 4 Pages

    Commercial Ad Analysis Essay

    “I smoke when I get bored” said the young boy as the commercial began. Many people can be unaware of second hand smoke, but viewers observing this commercial can get insight of what effects it have on children. They are affected by second hand smoke that come from adults and the commercial shows this through a child’s perspective. While looking at the ad, viewers can see that it targets the people’s desire to protect kids from harmful material; such as smoke and depression. I think this ad is brilliant. Further analysis will explain my reasoning with this.…

    • 810 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Death and Dying in Pop Culture
    • 1550 Words
    • 7 Pages

    Death and Dying in Pop Culture

    The media is subtle in its approach and yet so sublime in its execution that today it is the media that decides who is a hero and who is a foe. Because of its speed and interactivity today people use media to give meaning to the world objects and make perceptions about various phenomena. Media has the power of accentuating paltry issues and making them appear ever more significant to the masses. The stark imprints of media penetrate into our minds and shape our thoughts and behaviors and this is ultimately reflected in the society. This entire process along with its affects on the society is known as “popular culture” today (McKenzie 96).…

    • 1550 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Advertisement Analysis
    • 410 Words
    • 2 Pages

    Advertisement Analysis

    Advertising is definitely a great tool for companies to sell their products. It has the ability to get consumer’s attention and it persuades people to buy the products. Many companies use “advertising agencies” to create an advertisement for their products, and “advertising agencies” use different types of strategies to create an advertisement to attract consumers. This attached advertisement has multiple methods to stimulate the consumers to buy the product.…

    • 410 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Media's Role In The Civil Rights Movement
    • 382 Words
    • 2 Pages

    Media's Role In The Civil Rights Movement

    Media plays a notable role in the global society. Its presence is abundant- whether from television, radio, internet or book, the media’s existence is one of pertinence. Although internet is a fairly recent phenomenon, other forms of media have co-existed for decades. They have provided both entertainment and information to a troubled nation, allowing for comfort and unease to arise. The myriad of people reached through mass media illustrates its significance in impacting beliefs and ideologies. While the media has a responsibility to report unbiased facts, both sides of a story are not always published. Each platform has its own perspective, or bias, that exposes viewers to a variety of point of views, allowing for interconnection. The most…

    • 382 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Mass Media and Its Negative Influence on American Society Essay Example
    • 2180 Words
    • 9 Pages

    Mass Media and Its Negative Influence on American Society Essay Example

    "It is the power that shapes and molds the mind of virtually every citizen, young or old, rich or poor, simple or sophisticated" (Sweet Liberty, 2000, 1). The media is a part of everyday life in America. News and events outside of one's home or neighborhood are brought to their area via the newspaper, magazines, radio, television, and the internet. As the quote above mentions mass media, and its components, are very powerful and are capable of influencing one's mind, as well as their behavior. The images and stories introduced to children and young adults make it difficult for these viewers to distinguish between fact and fiction (Cable News Network, 1998, 3), thus stimulating confusion and blind emulation.…

    • 2180 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Advertisement Essay
    • 863 Words
    • 4 Pages

    Advertisement Essay

    Advertising has been around for many years, and is exposed to the public in many different forms such as television, newspapers, magazines, and the internet. All advertisements are an attempt to persuade an audience. The experts that are in charge of creating the ads know exactly what the consumer needs to see to convince him or her to buy the product. These experts use three appeals that help make their ads pleasing and interesting to consumers. These appeals are called Ethos, Pathos, and Logos, and help make the ad seem realistic and attainable when, in actuality, this is usually not the case. The ad for “Olay Complete Moisturizer” is just the same as most—not one hundred percent true.…

    • 863 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Media And Political Bias
    • 1579 Words
    • 7 Pages

    Media And Political Bias

    The mass media is the means by which the majority of the public gets its daily national and global news updates. It is supposed to keep us informed and be a solid foundation from which we can form our own opinions. Because of this, it is unfortunate that the media in the United States have an extreme bias on political topics. Being able to gather political information and facts about the government’s actions is critical in a democracy, however, our market based media system makes it difficult to find neutral sources which don’t cause distrust among liberal and conservative individuals. The political bias portrayed in our media system is represented by its use of agenda setting, technology, and marketing resulting in a distrust of the media.…

    • 1579 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    The Media as a Social Problem
    • 1739 Words
    • 7 Pages

    The Media as a Social Problem

    The mass media plays a large role in modern society. Indeed, many have argued that people spend more time in "mass-mediated" interaction than in actual human interaction. The mass media, then, would seemingly be an excellent position to initiate social change, positively affect social problems, and help combat social ills that are considered normal patterns of behavior. Yet, the mass media has largely failed in addressing and helping to solve social problems. As seen through its presentation of the three major variables of race, class, and gender, the mass media has actually served to contribute to the social problems it covers, reinforcing them, and creating an inter-related cycle in which these problems continue.…

    • 1739 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Understanding Mass Communication
    • 659 Words
    • 3 Pages

    Understanding Mass Communication

    It is hard to argue with the fact that mass media has a compelling effect on the human mind. Especially on minds which are more impressionable. For example, the influence on our children is understandably higher than it is in adults.…

    • 659 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics