Adventure Tourism Market
BTEC Diploma in Travel and Tourism Level 3
Unit 14 – Specialist Tourism
P3 – Produce a market profile for a chosen type of specialist tourism
Melissa Bottomley
Reflecting back to the types of specialist tourism featured in P1, individually and after negotiation with your tutor, you should select a specific specialist tourism type you wish to focus on.
You will be assessed on the presentation of your research and findings to your tutor and selected peers. You need to include:
The main providers
Their size e.g. market share, turnover, growth
Typical locations around the world for the type of specialism
Components of the holidays e.g. transport, accommodation, guides, specialist equipment, instruction, insurance, general resources
During your presentation, you must feature detailed links to
The market segments targeted e.g. age, gender, income, socio-economic group, geographic location, physiological factors
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Adventure Tourism Market Profile
Introduction
Tourism organisations have facilitated the growth of adventure holidays through promoting and selling a huge range of organised adventure experiences and holidays to a diverse range of markets.
According to the 2010 Passport to Adventure Industry Report, in relation in the YouGov Survey, 3 in 4 adults claim to have taken some type of activity holiday in the year.
In 2012, nearly 42% of travellers from these three regions reported an adventure activity as the main activity on their last trip, which would project to an adventure travel market for $263 billion. This is a signicatint increase from the 2010 Adventure Tourism Market Study in whcih the adventure tourism market from these three regions was valued at $89 billions.
From 2009 to 2012, the adventure travel market had an estimated average yearly growth of 65% percent.
The main providers
There are now many
Unit 14 – Specialist Tourism
P3 – Produce a market profile for a chosen type of specialist tourism
Melissa Bottomley
Reflecting back to the types of specialist tourism featured in P1, individually and after negotiation with your tutor, you should select a specific specialist tourism type you wish to focus on.
You will be assessed on the presentation of your research and findings to your tutor and selected peers. You need to include:
The main providers
Their size e.g. market share, turnover, growth
Typical locations around the world for the type of specialism
Components of the holidays e.g. transport, accommodation, guides, specialist equipment, instruction, insurance, general resources
During your presentation, you must feature detailed links to
The market segments targeted e.g. age, gender, income, socio-economic group, geographic location, physiological factors
------------------------------------------------------------------------------------------------------------------------
Adventure Tourism Market Profile
Introduction
Tourism organisations have facilitated the growth of adventure holidays through promoting and selling a huge range of organised adventure experiences and holidays to a diverse range of markets.
According to the 2010 Passport to Adventure Industry Report, in relation in the YouGov Survey, 3 in 4 adults claim to have taken some type of activity holiday in the year.
In 2012, nearly 42% of travellers from these three regions reported an adventure activity as the main activity on their last trip, which would project to an adventure travel market for $263 billion. This is a signicatint increase from the 2010 Adventure Tourism Market Study in whcih the adventure tourism market from these three regions was valued at $89 billions.
From 2009 to 2012, the adventure travel market had an estimated average yearly growth of 65% percent.
The main providers
There are now many