Advantage and Disadvantage of Different Type of Marketing Communication
Direct Mail Marketing
Advantages:
* Direct Mail gets right into a customer’s hands. Unlike online advertising and other forms which are consumed through media; direct mail advertising places a marketing message directly in consumers hands which makes them place a value on whether they should continue to read into the message. * Direct mail can add a personal touch. Many modern direct mail advertising companies offer the ability to personally brand each piece being sent out so it connects with its recipient. A piece of direct mail can capture the attention of the recipient by calling out their name and, thus, help increase the chances of a sale. * Direct mail is tried and tested. Direct mail has been around for ages and has continually proved to be a solid method to market a business; there are thousands of guides, businesses and strategies which a business can take advantage of to utilize direct mail advertising.
Disadvantages:
* Direct Mail generally ends in the trash. Most people, when they receive mail, stand over a trash can because it’s so common for people to receive a massive amount of junk mail throughout each month. Even the greatest packaging and marketing message will be ineffective in the direct mail advertisement * Direct mail is expensive. Direct mail is expensive because of materials and labor which is why many businesses have transitioned to online marketing. * Direct mail can seem intrusive. Direct mail which adds personality can also come across as intrusive to people because an immediate thought that a consumer’s privacy may have been breached.
Personal Selling
Advantages:
* You can convey more information with personal selling than with other forms of promotion. A personal sales call lasts longer than any ad. Therefore, you have time to discuss the intricacies of your product. * More Impact. Personal selling has a greater impact on buyers than advertising or direct mail. The customer does not have to wait
Advantages:
* Direct Mail gets right into a customer’s hands. Unlike online advertising and other forms which are consumed through media; direct mail advertising places a marketing message directly in consumers hands which makes them place a value on whether they should continue to read into the message. * Direct mail can add a personal touch. Many modern direct mail advertising companies offer the ability to personally brand each piece being sent out so it connects with its recipient. A piece of direct mail can capture the attention of the recipient by calling out their name and, thus, help increase the chances of a sale. * Direct mail is tried and tested. Direct mail has been around for ages and has continually proved to be a solid method to market a business; there are thousands of guides, businesses and strategies which a business can take advantage of to utilize direct mail advertising.
Disadvantages:
* Direct Mail generally ends in the trash. Most people, when they receive mail, stand over a trash can because it’s so common for people to receive a massive amount of junk mail throughout each month. Even the greatest packaging and marketing message will be ineffective in the direct mail advertisement * Direct mail is expensive. Direct mail is expensive because of materials and labor which is why many businesses have transitioned to online marketing. * Direct mail can seem intrusive. Direct mail which adds personality can also come across as intrusive to people because an immediate thought that a consumer’s privacy may have been breached.
Personal Selling
Advantages:
* You can convey more information with personal selling than with other forms of promotion. A personal sales call lasts longer than any ad. Therefore, you have time to discuss the intricacies of your product. * More Impact. Personal selling has a greater impact on buyers than advertising or direct mail. The customer does not have to wait