Adidas Swot and Pestel Analysis
Alexandria higher Institute of Engineering and Technology
Engineering Economy (EM 431)
ADIDAS SWOT and PESTEL Analysis
Name
Ahmed Fawzy El-Safty Esraa Ahmed Tawfeek
Submitted by: Section
1 1 1 2 2 3 3 3
No.
13 21 29 31 38 63 65 74
Aya Abd-El Razak Mohamed Aya Hesham El-Shenaway Basma Medhat Abd El-Zaher Ali Mahmoud Soliman Omar Ali Fahmy Katary Karim Mohamed Abd El-Salam
Submitted to: Dr. Islam Nazier
Page 1 of 19
Table of Contents
1.0 Introduction .................................................................................................. 4
1.1 1.2 1.3 1.4 1.5 1.6 1.7 Beginnings............................................................................................................................................................................................. 4 World War II ........................................................................................................................................................................................ 4 Adidas ..................................................................................................................................................................................................... 4 Domination ........................................................................................................................................................................................... 4 Bernard Tapie ...................................................................................................................................................................................... 4 Salomon.................................................................................................................................................................................................. 5
Engineering Economy (EM 431)
ADIDAS SWOT and PESTEL Analysis
Name
Ahmed Fawzy El-Safty Esraa Ahmed Tawfeek
Submitted by: Section
1 1 1 2 2 3 3 3
No.
13 21 29 31 38 63 65 74
Aya Abd-El Razak Mohamed Aya Hesham El-Shenaway Basma Medhat Abd El-Zaher Ali Mahmoud Soliman Omar Ali Fahmy Katary Karim Mohamed Abd El-Salam
Submitted to: Dr. Islam Nazier
Page 1 of 19
Table of Contents
1.0 Introduction .................................................................................................. 4
1.1 1.2 1.3 1.4 1.5 1.6 1.7 Beginnings............................................................................................................................................................................................. 4 World War II ........................................................................................................................................................................................ 4 Adidas ..................................................................................................................................................................................................... 4 Domination ........................................................................................................................................................................................... 4 Bernard Tapie ...................................................................................................................................................................................... 4 Salomon.................................................................................................................................................................................................. 5