Adidas Strategy
The environment is sport’s ultimate playground. At the adidas Group we are committed to environmental leadership and setting the standard for our industry.
The adidas Group Environmental Strategy 2015 is our five-year plan to re-engineer our approach and embed performance improvements across our whole value chain.
DEVELOPMENT DESIGN
SALES SOURCING
INNOVATION
OWN OPERATIONS MARKETING USE & END OF LIFE
Building on existing programmes and leveraging the passion of our people, the Strategy will deliver efficiencies at every stage of the value chain in order to maximise the performance of the whole system.
It is an industry-leading strategy based on rigour, integration and substance.
RIGOUR
INTEGRATION
SUBSTANCE
RIGOUR
Holistic: We have analysed our impacts across the value chain and developed the business case for a whole-system approach. Process-driven: Our focus on improving processes results in ongoing and enduring benefits across our operations. Strong governance, clear responsibilities: Dedicated working groups from across the adidas Group are responsible for implementing the strategy. Communication and engagement: Environmental leadership training for managers and internal communication to all employees will drive behaviour change. Fact-based: Building on impacts, risks and opportunities, we will drive measurable environmental improvements. Clear rationale: Implementing this strategy helps us to meet stakeholder concerns, maintain our leadership position and secure competitive advantage.
INTEGRATION
SUBSTANCE
These improvements are scalable and sustainable.
Our holistic approach means that we are essentially re-engineering the whole system, building in environmental performance to make everything work in a leaner and more efficient way. So in the five years between now and 2015 we are laying the foundations for long-term sustainable environmental performance.
The Strategy directly supports our business
The adidas Group Environmental Strategy 2015 is our five-year plan to re-engineer our approach and embed performance improvements across our whole value chain.
DEVELOPMENT DESIGN
SALES SOURCING
INNOVATION
OWN OPERATIONS MARKETING USE & END OF LIFE
Building on existing programmes and leveraging the passion of our people, the Strategy will deliver efficiencies at every stage of the value chain in order to maximise the performance of the whole system.
It is an industry-leading strategy based on rigour, integration and substance.
RIGOUR
INTEGRATION
SUBSTANCE
RIGOUR
Holistic: We have analysed our impacts across the value chain and developed the business case for a whole-system approach. Process-driven: Our focus on improving processes results in ongoing and enduring benefits across our operations. Strong governance, clear responsibilities: Dedicated working groups from across the adidas Group are responsible for implementing the strategy. Communication and engagement: Environmental leadership training for managers and internal communication to all employees will drive behaviour change. Fact-based: Building on impacts, risks and opportunities, we will drive measurable environmental improvements. Clear rationale: Implementing this strategy helps us to meet stakeholder concerns, maintain our leadership position and secure competitive advantage.
INTEGRATION
SUBSTANCE
These improvements are scalable and sustainable.
Our holistic approach means that we are essentially re-engineering the whole system, building in environmental performance to make everything work in a leaner and more efficient way. So in the five years between now and 2015 we are laying the foundations for long-term sustainable environmental performance.
The Strategy directly supports our business