Adidas RAP

Powerful Essays

Open Document

Open Document

View Writing Issues

4340 Words

Grammar

Grammar

Plagiarism

Plagiarism

Writing

Writing

Score

Score

Adidas RAP

RESERACH AND ANALYSIS PROJECT

Topic 8
The business and financial performance of over a three year period

By :
ACCA Number:
November 2014

Table of Contents
Part 1 Introduction...................................................................................
1.1. Reasons for choosing this topic..........................................................
1.2. Reasons for choosing the organization..............................................
1.3. Company Background.........................................................................
1.4. Project Objectives...............................................................................
1.5. Research Questions............................................................................
1.6. Project Approach..................................................................................

Part 2 Information Gathering and Accounting,Business Techniques...
2.1. Source of Information............................................................................
2.2. Methods of Collection..........................................................................
2.3. Limitations of Information Collection....................................................
2.4. Ethical Issues.......................................................................................
2.5. Accounting and Business Techniques used and
Their Limitations........................................................................................

Part 3 Business and Financial Analysis........................................
3.1. Financial Analysis.................................................................................
3.2. The SWOT Analysis..............................................................................
.
Prat 4

Continue Reading

You May Also Find These Documents Helpful

Good Essays
air jordan
- 1648 Words
- 6 Pages
air jordan

Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced by Michael Jordan for Nike's Jordan Brand subsidiary. The shoes, informally referred to in the plural as Air Jordan's or simply J's, were first released for public consumption in 1985 after Michael Jordan wore them in 1984 as a rookie; thereafter, new designs were released annually.…
- 1648 Words
- 6 Pages
Good Essays

Read More
Good Essays
Products: Running Adidas
- 2378 Words
- 10 Pages
Products: Running Adidas

Adidas currently manufactures several running shoes, including the adiStar Control 5, the adiStar Ride (the replacement for the adiStar Cushion 6), the Supernova Sequence (the replacement for the Supernova Control 10), and the Supernova Cushion 7 (which will soon be replaced by the Supernova Glide), among others. In addition, their performance apparel is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes.…
- 2378 Words
- 10 Pages
Good Essays

Read More
Satisfactory Essays
Adidas Missy Elliot Campaign
- 359 Words
- 2 Pages
Adidas Missy Elliot Campaign

Adidas roped in the image of Missy Elliot to its brand in 2002 to cater to the new market segment of 12-24 that needed a cool theme to go with the product rather than the utility of the product. Adidas being in the apparel business made more sense if they combined their product with style and fashion and Missy Elliot was the Hip-Hop goddess of the time which had a strong influence on urban style and fashion. Adidas was successful in connecting footwear to style, style to music, music to a diva and diva worship to lifestyle. Adidas tried to segment itself different from Nike, which went well with the sports(basketball(Jordans)) theme and aligned it with youth style and music.…
- 359 Words
- 2 Pages
Satisfactory Essays

Read More
Powerful Essays
Adidas Case
- 2463 Words
- 10 Pages
Adidas Case

1. To evaluate the competitive environment in which adidas launched the “mi adidas” pilot I will use the five competitive forces model.…
- 2463 Words
- 10 Pages
Powerful Essays

Read More
Satisfactory Essays
Nike
- 588 Words
- 3 Pages
Nike

8578 6696 5897 4810 3892 3698 2736 1742 813 993 1031 1380 882 766 620 2060 1997 2199…
- 588 Words
- 3 Pages
Satisfactory Essays

Read More
Good Essays
Nike
- 1553 Words
- 7 Pages
Nike

Nike, who currently ranks as 136 in the fortune 500 for America’s largest corporations, has come a long way since its humble beginning of in the 1960’s. Founded by visionaries Bill Bowerman and Phil Knight who at the time had no clue how much of an impact this footwear would make in the marketing world. Bill Bowerman was a track and field coach at the University of Oregon with enormous amount of knowledge on athletics and was always looking to help his players maintain the advantage. “Bowerman's 24 years as coach at the University of Oregon, he developed many of the world's best distance and middle-distance runners, among them Steve Prefontaine and Alberto Salazar. He won four National Collegiate Athletic Association track and field championships, and he coached 44 all-Americans and 19 Olympians.”(cite) .…
- 1553 Words
- 7 Pages
Good Essays

Read More
Good Essays
Nike
- 2331 Words
- 10 Pages
Nike

The company strategy that Nike uses is an ingenious one. A strategy that founder Phil Knight thought of while still in school at Stanford. Instead of paying Americans to put together Nike’s shoes, Knight thought that it would be a better idea to take manufacturing plants overseas to places where labor is much cheaper than in the U.S., places like Taiwan and South Korea. With 86% of its products being produced in one of those two countries and Nike employing a large number of people who lived there, the countries were becoming more wealthy until Knight decided prices were too high to manufacture there anymore (Hitting the Wall, 3). With this in mind he decided to move the factories to places in China like Indonesia where countries were not yet fully developed. This seemed to work and production was going well until the early 1990s when labor strikes rose to 112 in 1991 and news began to leak out about the terrible conditions Nike’s labor force was working in. The subcontractor companies that Nike hired overseas were using underage workers and brutally underpaying them. The pay was so low that a family couldn’t even survive off of the wages made at a Nike factory even while working six days a week. Nike’s sales than began to decline and the company was once again dealing with the negative brand issues that came about numerous times in the 90s for their bad labor practices.…
- 2331 Words
- 10 Pages
Good Essays

Read More
Satisfactory Essays
Nike Shoes
- 1109 Words
- 5 Pages
Nike Shoes

Shopping locations, Department stores were the most preferred type of retailers, followed by outlets in shopping malls and chain stores. Product variety, guaranteed quality, brand choice, price, services and store environment were cited as the major reasons for visiting a leather consumer goods store.…
- 1109 Words
- 5 Pages
Satisfactory Essays

Read More
Satisfactory Essays
Adidas Vs Nike
- 1028 Words
- 4 Pages
Adidas Vs Nike

Customer orientation with focusing to understanding customers well enough continuously to create superior value from them, Psion Brand research was conducted and this clearly showed that the conjoined brand was confusing in key markets, adversely affecting recognition and recall. Even a simple Google search revealed that while ‘Psion’ achieved over 5M results, ‘Teklogix’ only gained 1.2M.…
- 1028 Words
- 4 Pages
Satisfactory Essays

Read More
Good Essays
Nike
- 8599 Words
- 35 Pages
Nike

In the 1950’s, Bill Bowerman, a track and field coach at the University of Oregon, began cobbling shoes for his runners. Bowerman and one of his runners Phil Knight formed Blue Ribbon Sports and sold shoes for Tiger shoes in 1964. While Knight was selling the shoes, Bowerman was ripping them apart to see how he could make them lighter and made his runners test his improved shoes. Their first full-time employee, Jeff Johnson, was an early designer of shoes and came up with the name Nike in 1971. In 1972, the BRS broke business with Tiger shoes and Nike, along with its brand marked “Swoosh”, debuted its new line of footwear. Their first endorsed athlete, Steve Prefontaine, wore Nike’s light weight shoes with an outsole that had waffle-type nubs for traction ("Nike inc.," 2011).…
- 8599 Words
- 35 Pages
Good Essays

Read More
Good Essays
Nike
- 703 Words
- 3 Pages
Nike

As we all know that Nike ads display confidence, attitude, and a good seller about their products. Historically, using successful sports stars has been a typical characteristic of Nike’s commercial. Michael Jordan was one of their main promoters. They are using a lot of rhetorical techniques to catch consumers’ attention. Its successful visual appealing makes consumers take a glance of it and want to buy their products.…
- 703 Words
- 3 Pages
Good Essays

Read More
Good Essays
nike
- 1750 Words
- 7 Pages
nike

Nike's mission statement is simple: To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete. (NIKE)…
- 1750 Words
- 7 Pages
Good Essays

Read More
Powerful Essays
adidas bcg
- 2251 Words
- 10 Pages
adidas bcg

The projected rate of sales growth for the market being served by a particular business.…
- 2251 Words
- 10 Pages
Powerful Essays

Read More
Powerful Essays
Nike Brand
- 1422 Words
- 6 Pages
Nike Brand

Nike Athletic Shoe Industry {draw:frame} ”It is one of the most recognized symbols in the world-The swoosh. Simple.Fluid.Fast.” (Nike.com) III. Overview of the Company and Brand A. Internal Analysis Company Overview: Marketing Strategy of Brand a. Brand description, product line overview classification Nike carries a wide selection of all kinds of athletic shoes. Running shoes, basketball shoes, casual shoes, trail shoes, and cross trainer shoes. Nike tends to be more on the expensive side when compared to otherathletic shoes brands in the market today, but with such a strong brand reputation people continue to buy them. It is hard to put a number on how many shoes Nike has manufactured since its start in 1970. It has put out such lines as Air Max, Air Jordan, Nike Shox, Nike Dunk, Air Force, etc….(Nike.com) b. Stage of product life cycle Nike is currently in the Maturity stage of the life cycle. Products that survive the earlier stages tend to spend the longest time in this phase. Although their sales are not decreasing, they are experience more price wars and greater competition from similar brands such as Reebox and Adidas (Nike Has a New Rival in Developing Markets). Nike has also shown some stabilization within their brand, they never drop dramatically and yet they never increase significantly (Yahoo.com). Also, during this stage, promotion becomes more widespread therefore products use a greater variety of media and outlets. Nike has done this by using opening their own stores, going through retailers and using the internet. c. Goods Classification Nike would be considered a specialty good because of the strong brand loyalty thatis attached to the brand. If consumers go to one retailer to buy Nike and finds that the retailer is sold out, they will more likely go elsewhere until they find the brand. d. Sales history, demand and share of market According to Nike.com, Nike’s sales history has only gotten better over the years. Since…
- 1422 Words
- 6 Pages
Powerful Essays

Read More
Better Essays
Nike
- 1278 Words
- 5 Pages
Nike

Reebok International Limited was created in 1895 in England by Joseph William Foster (). During the beginning staages of Reebok, J.W. Foster devveloped the novelty ¨spiked running shoe¨ while he was producing the item. He then changed the company´s name from J.W. Foster and Sons to Reebok. Although Reebok has been in the shadows of major competitors Nike and Adidas, they still manage to be a successfful sports wear market. Reebok underrstands customers neeeds and continue to enhance as an international brand. While sportswear is becoming increasingly popular the bulk of sales ccome from the Rss 2000 to Rs 4000 segment compared to twwo years ago when mmost of the sales would come froom the Rs 1000s to Rs 2000 segment. A major aspect to Reebok´s success is it´s ubiquitous retail chain. Reebok is retailing from almost 750 exclusive stores and 2000 multi brand outlets. Reebok´s biggest invvestment has been in the field of marketing infrastructure, creating an international and uniform retail ambience in all their stores.…
- 1278 Words
- 5 Pages
Better Essays

Read More

Related Topics