Adidas advertising campaign: All in
Table of contents Introduction about Adidas Introduction about Adidas All In Genesis of the campaign Campaign message Position Campaign at glance Advertisement objectives Specific target audience Media vehicle selected Event management objective Adidas in Vietnam in this campaign Campaign Effectiveness Recommendation Reference Introduction about Adidas Adidas is a German multinational corporation that designs and manufacturers sports clothing and accessories based in Herzogenaurach, Bavaria, Germany. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports clothing-related goods. Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world. Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrder Dassler Schuhfabrik between him and his older brother Rudolf (who established Puma, which was the early rival of Adidas). Registered in 1949, Adidas is currentle based in Herzogenaurach, Germany. The companys clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidass current official logo. Main products of Adidas Running adiStar Salvation 3, adiStar Ride 3, Supernova Sequence 4, and Supernova Glide 3. In additions, their performance clothing is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes. Football (soccer) One of the main focuses of Adidas is football kit and associated equipment. Adidas remain a major company in the supply of team kits for international football teams. Adidas also makes referee kits that are used in international competition in the world. Tennis Adidas has sponsored tennis players and recently introduced a new line of tennis racquets. Adidas sponsors the following professional players with mainly clothing and footwear Ana Ivanovic, Andy Murray, Fernando Gonzlez, Flavia Pennetta Adidas tennis clothing