Ad Analysis: Huggies Campaign
Ad 1 Humor
Huggies Campaign
Link: http://www.welovead.com/en/works/details/598DksoC
Summary: In this humorous ad for Huggies baby wipes, the protagonist is the dad who has to change a poopy diaper. The ad is able present a very familiar problem to parents in an humorous way and provide their baby wipes as the solution.
Ad 2 Suspense
Jumper
Link: http://www.welovead.com/en/works/details/ccbyinuv
Summary: By having a motorcyclist attempting to jump over at least nine cars, this ad utilizes suspense to catch the attention of their audience and appeals to anyone with an adventurous spirit. The protagonist for this ad is the black Volkswagen, who by its simple presence associates itself with that same adventurous spirit.
Ad 3 Visual Metaphor
Huggies Campaign
Link: http://www.welovead.com/en/works/details/598DksoC
Summary: In this humorous ad for Huggies baby wipes, the protagonist is the dad who has to change a poopy diaper. The ad is able present a very familiar problem to parents in an humorous way and provide their baby wipes as the solution.
Ad 2 Suspense
Jumper
Link: http://www.welovead.com/en/works/details/ccbyinuv
Summary: By having a motorcyclist attempting to jump over at least nine cars, this ad utilizes suspense to catch the attention of their audience and appeals to anyone with an adventurous spirit. The protagonist for this ad is the black Volkswagen, who by its simple presence associates itself with that same adventurous spirit.
Ad 3 Visual Metaphor