Ad Analysis Hand To God
AKA, a marketing and advertising firm, created a print advertisement for the new Broadway play Hand to God, which appeared in the October 19th, 2014 edition of The New York Times. The advertisements purpose is to create positive branding, and sell tickets. Hand to God’s advertisement bluntly uses the play’s commercial weaknesses in a dark comedic way in order to characterize their vulnerabilities as strengths.
The advertisement sets a dark tone through its imagery. First, the words are displayed in an eerie handwritten scrawl. The ad uses only three colors, a bloody red, black, and white. The writing of the ad is focused in the center of the black background. The red writing of “Hand to God” reminds the reader of blood.
The advertisement uses religion in order to draw the audience’s attention. The play Hand To God takes place at a catholic school, and features a demonic puppet. Therefore, the words “pray for us” and “Hand to God,” relate to religion. Lastly, the dark background and font reminds the audience of the devil. …show more content…
The eye is immediately drawn to the show’s title “Hand to God” at the center of the ad. Next, the reader sees the writing is positioned in the center of the ad. The ad is read from top to bottom. The darkness of the black background draws the reader into the words.
By looking at the advertisement and the subject of the play, the key audience’s demographic are young adult theatregoers. Because of the advertisement’s dark nature, the ad does not appeal to children. According to Pew Research Center, New York Time’s audience is 32% made up of by people that are age 18 to 29. Because of the shows dark comedic nature, it does not appeal to a highly religious or elderly audience. Due to location and the facts on the ad, the advertisement’s main audience is frequent
The advertisement sets a dark tone through its imagery. First, the words are displayed in an eerie handwritten scrawl. The ad uses only three colors, a bloody red, black, and white. The writing of the ad is focused in the center of the black background. The red writing of “Hand to God” reminds the reader of blood.
The advertisement uses religion in order to draw the audience’s attention. The play Hand To God takes place at a catholic school, and features a demonic puppet. Therefore, the words “pray for us” and “Hand to God,” relate to religion. Lastly, the dark background and font reminds the audience of the devil. …show more content…
The eye is immediately drawn to the show’s title “Hand to God” at the center of the ad. Next, the reader sees the writing is positioned in the center of the ad. The ad is read from top to bottom. The darkness of the black background draws the reader into the words.
By looking at the advertisement and the subject of the play, the key audience’s demographic are young adult theatregoers. Because of the advertisement’s dark nature, the ad does not appeal to children. According to Pew Research Center, New York Time’s audience is 32% made up of by people that are age 18 to 29. Because of the shows dark comedic nature, it does not appeal to a highly religious or elderly audience. Due to location and the facts on the ad, the advertisement’s main audience is frequent