Ad Analysis
Holly Fleming
Mark McLaughlin
ENGL 106-18
March 3rd 2014
Ad Analysis
Children and babies are often seen as pure and innocent. The birth of a new child often brings hope and represents a new chance and a new beginning. Their adorable and lovable features attract people of all ages. For my analysis I chose a Fiat advertisement. The purpose of this ad is to evoke the audience into having feelings of familiarity. Similar to cute animals, many brands have seen success using cute babies as a way to market themselves. This is especially true on Youtube. Babies disarm the audience, they can bring a “soft” message and they are eye catching. Children and babies are often featured in advertisements to promote a product or service even if the product or service is not associated with it. Advertisements use a varied number of subjects to attract viewers' attention like humor, and even extreme and explicit content to promote their products or services.
In this ad they depict a baby that resembles the famous pop culture icon Marilyn Monroe. The text in the ad says “A myth is born again”. In my opinion they are trying to portray a timeless classic that is making a comeback. It has been quite some time since Fiat has produced an automobile. Having a well-known former celebrity characterized as a baby is an attention grabber.
Fiat is an international corporation that is deeply rooted in Italian heritage, the FIAT brand was reintroduced in March of 2011 in North America. That philosophy is embodied by the North American introduction of the FIAT 500, or Cinquecento — a small car that lives big, much like Marilyn did.
The color white is in the background as well as in the foreground. The color white represents a pureness of the baby, and the timelessness of the Fiat. They also use many other pale colors. The tone of the ad is relaxed and maybe heavenly. The focal point is the character of the baby and its likeness of Marylyn Monroe. The Baby is smiling and looks very
Mark McLaughlin
ENGL 106-18
March 3rd 2014
Ad Analysis
Children and babies are often seen as pure and innocent. The birth of a new child often brings hope and represents a new chance and a new beginning. Their adorable and lovable features attract people of all ages. For my analysis I chose a Fiat advertisement. The purpose of this ad is to evoke the audience into having feelings of familiarity. Similar to cute animals, many brands have seen success using cute babies as a way to market themselves. This is especially true on Youtube. Babies disarm the audience, they can bring a “soft” message and they are eye catching. Children and babies are often featured in advertisements to promote a product or service even if the product or service is not associated with it. Advertisements use a varied number of subjects to attract viewers' attention like humor, and even extreme and explicit content to promote their products or services.
In this ad they depict a baby that resembles the famous pop culture icon Marilyn Monroe. The text in the ad says “A myth is born again”. In my opinion they are trying to portray a timeless classic that is making a comeback. It has been quite some time since Fiat has produced an automobile. Having a well-known former celebrity characterized as a baby is an attention grabber.
Fiat is an international corporation that is deeply rooted in Italian heritage, the FIAT brand was reintroduced in March of 2011 in North America. That philosophy is embodied by the North American introduction of the FIAT 500, or Cinquecento — a small car that lives big, much like Marilyn did.
The color white is in the background as well as in the foreground. The color white represents a pureness of the baby, and the timelessness of the Fiat. They also use many other pale colors. The tone of the ad is relaxed and maybe heavenly. The focal point is the character of the baby and its likeness of Marylyn Monroe. The Baby is smiling and looks very