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Absolut Vodka - Brand Analysis

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Absolut Vodka - Brand Analysis
Brand Management and Communication Professor Sandor Czellar May 2010

ABSOLUT VODKA - BRAND ANALYSIS

TEAM 8 Julien Bruderer David Fleury Matteo Giabbani Fabrizio Padula Jonathan Queloz

Brand Management and Communication

Absolut Vodka – Brand Analysis

TABLE OF CONTENTS

INTRODUCTION ............................................................................................................................ 3 1. FIRM PRESENTATION ............................................................................................................. 3 1.1 The origin of the name .......................................................................................................... 3 1.2 The new owner: Pernod-Ricard ............................................................................................ 3 1. BRAND ELEMENTS................................................................................................................ 4 2.1 Brand name .......................................................................................................................... 4 2.2 Logos and Symbols .............................................................................................................. 4 2.3 URL ...................................................................................................................................... 5 2.4 Characters ............................................................................................................................ 5 2.5 Slogan .................................................................................................................................. 5 2.6 The evolution of the Packaging............................................................................................. 5 2. 3. 4. 5. 6. BRAND ASSOCIATIONS ........................................................................................................ 6 BRAND
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