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A Theory Of Conformity Summary

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A Theory Of Conformity Summary
B. Douglas Bernheim (October 1994) A Theory of Conformity. Retrieved from. http://www.journals.uchicago.edu/doi/pdfplus/10.1086/261957 The purpose of this book is to present a theory of conformity created by the author. It observes social interaction where individuals care about status and utility that comes from consumption. The status of a person is decided by what others think of them instead of how that person acts, although the way they act can affect their status. Status is thought to be important but most people conform to one single standard on how to behave because they notice that even the slightest amount of a departure from the social normalities and there can harm their status. Society disapproves of nonconformists and therefore
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