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A Case Synopsis: Bob Iger: Disney's Fun King

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A Case Synopsis: Bob Iger: Disney's Fun King
Case Synopsis: Bob Iger: Disney’s Fun King

After a messy governance struggle in 2005, Bog Iger replaced Michael Eisner as CEO of Disney. Under Iger’s leadership, company earnings nearly doubled and the stock price rose by 80%, thus pulling the company out the rut in which it was stuck.

Iger’s career began with an entry-level studio supervisor position at ABC, where he began his upward progression through the company. ABC was acquired by Cap Cities in 1985 and soon Iger was appointed to the top job in that company, replacing then CEO Tom Murphy. When Disney acquired Cap Cities in 1996, Iger worked for Disney CEO Eisner for several years, prior to replacing Eisner in 2000.

When Iger assumed the CEO position at Disney, expectations for
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