A Case Rogers Chocolates
CONSULTANT(S):
CONSULTING FIRM:
CASE: Rogers’ Chocolates
PROBLEM:
The Board of Directors have given direction to the new President, Mr. Steve Parkhill, to triple the size of the company within ten years.
Mr. Parkhill is required to devise a strategy that would fit the company’s culture, and then gain the support of the board, the management team and the employees.
SWOT ANALYSIS:
Strengths
Well-known Product
Recognized since 1885
Good Reputation Amongst Customers
Established Marketing Systems
High Quality Product
Strong Financial Position
Has Significant Assets
Weaknesses
Targeting a new and unknown market
Not Enough Advertising
Sales Declining
High Shipping Cost
Limited Target Market (Expensive Products)
Packaging
CONSULTING FIRM:
CASE: Rogers’ Chocolates
PROBLEM:
The Board of Directors have given direction to the new President, Mr. Steve Parkhill, to triple the size of the company within ten years.
Mr. Parkhill is required to devise a strategy that would fit the company’s culture, and then gain the support of the board, the management team and the employees.
SWOT ANALYSIS:
Strengths
Well-known Product
Recognized since 1885
Good Reputation Amongst Customers
Established Marketing Systems
High Quality Product
Strong Financial Position
Has Significant Assets
Weaknesses
Targeting a new and unknown market
Not Enough Advertising
Sales Declining
High Shipping Cost
Limited Target Market (Expensive Products)
Packaging