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7ps Marketing Mix
Final Report on Pepsi Cola International
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STRATEGIC MARKETING
(Pepsi)
Presented to:
Sir Jawad Saleem
Presented by:
Hassan Askari 072118
Haris Farooq 072116
Saima Razzaq 072124
Qura-Tul-Ain 072109
Date: 28-11-2008
ACKNOWLEDGEMENT
We owe our gratitude to Allah Almighty whose shower of blessings and kindness has been on us through out the working on these pages. It is His help that we finally able to compile this document.
We are indebted to our respected teacher Mr. Jawad Saleem who’s indispensable and intricate comments on various aspects conjoined with motivation made us come forth holding such as project.
Executive Summary
Purpose of this project is to study the strategies which Pepsi is doing in Pakistani market for its product Pepsi cola. Pepsi International is a world renowned brand. It is a very well organized multinational company, which operates almost all over the world. In Pakistan It also has proved itself to be the No.1 soft drink.
Now days Pepsi is recognized as Pakistanis National drink Pepsi's greatest rival is Coca Cola. Coca Cola has an international recognized brand. Coke’s basic strength is its brand name. But Pepsi with its aggressive marketing planning and quick diversification in creating and promoting new ideas and product packaging, is successfully maintaining is No.1 position in Pakistan. Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. These bottlers are Pepsi's strength. Pepsi has given franchise to these bottlers. Bottlers, produce, distribute and help in promoting the brand. Pepsi also launched its fast food chain KFC i.e. "Kentucky Fried Chicken.”
We also did analysis of the soft dink industry in Pakistan and world wide. The soft drinks set to become
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